SEO Lead​/SEO Strategist; US-, freelance​/independent contractor - Ann Arbor, MI

Discover. Savor. Connect. Welcome to the chef's table.

Discover and book unforgettable culinary experiences: hands‑on cooking classes, private‑chef meals, guided food tours, wine tastings and team‑building events in 400+ cities worldwide. With just a few clicks you can line up the perfect occasion, from a date‑night sushi lesson or anniversary chef’s‑table dinner, to an interactive dinner party with friends, a corporate pasta‑making challenge, or a flavorful food tour. Wherever you are, we turn moments into delicious memories - effortlessly.

In addition to providing customers access to world‑class culinary experiences, products and content, we also provide a great source of income to our partners that includes chefs, sommeliers, guides and mixologists. For this, we were recognized by the Global Good Fund in 2019.

Serving both customers and our culinary partners is our top‑priority and ingrained in our culture and in how we run our business every day. We continuously strive to curate the best culinary experiences and products and to create the best content for the millions of customers visiting our site while providing additional support and business to our partners.

We’re looking for a Senior SEO Expert to help drive organic growth across our marketplace. This is a freelance, remote role working directly with senior leadership and collaborating closely with our engineering and content teams.

As our Freelance SEO Lead
, you will own the strategy and execution roadmap to improve organic visibility across key page types and high‑intent keyword categories. You’ll conduct SERP and competitor analysis, identify the highest‑impact opportunities, and translate your recommendations into clear, actionable tasks for our internal teams.

This is a hands‑on strategic role. We’re looking for someone who can operate at a high level, move quickly, and drive measurable results.

• Freelance / Independent Contractor (1099)
• Remote

• Analyze competitive Google SERPs for our core keyword categories and major markets
• Identify ranking opportunities, intent shifts, and SERP feature impacts
• Develop a prioritized SEO roadmap across:
  • city and category pages
  • experience pages
  • editorial content and guides
  • internal linking and content architecture
• Provide recommendations for scalable page structures and content modules across hundreds of cities
• Conduct technical SEO reviews focused on index quality, duplication risk, canonicalization, pagination, and crawl efficiency
• Recommend improvements to structured data and location relevance signals where appropriate
• Collaborate with engineering, design, and content teams to support implementation
• Track performance and iterate based on results

• 7+ years of SEO experience (or equivalent senior expertise)
• Proven experience with marketplace SEO, directory SEO, or large multi‑location sites
• Strong understanding of local‑intent SEO and modern SERP behavior
• Ability to diagnose competitive ranking performance beyond basic technical audits
• Strong written communication skills and ability to create clear deliverables and specs
• Comfortable working with Search Console, GA4, and SEO tools (SEMrush/Ahrefs, Screaming Frog/Sitebulb)

• Experience in travel, experiences, events, marketplaces, or similar industries
• Experience building scalable SEO frameworks across large sets of city pages
• Strong content strategy instincts (editorial + local pages)
• Familiarity with schema strategy for experiences and local relevance

• SERP and competitor analysis for priority keyword clusters
• A prioritized SEO roadmap (quick wins + medium‑term + longer‑term)
• Recommendations for page template improvements and scalable content modules
• Technical SEO findings focused on index quality and crawl efficiency
• Clear, actionable implementation specs for engineering and content teams
• Ongoing reporting and performance updates

• Remote, async‑friendly communication
• Direct collaboration with leadership and internal teams
• Clear expectations, measurable goals, and iterative execution

10–20 hours/week to start (potential to expand)

Ann Arbor, MI or anywhere in the…