Marketing Operations Specialist

Marketing Operations Specialist

Location:

Ann Arbor, MI (preferred) or Chicago, IL

Reports to:

VP, Community & Patient Engagement

Town Square Health is reimagining what healthcare can be. We're building a first-of-its-kind value-based care model with a singular mission: to set the gold standard for how Americans experience healthcare. Our primary care locations offer comprehensive primary care with coordinated specialty support for Medicare-eligible patients, and we're growing fast, with expansion into multiple markets on the horizon. If you're bold, collaborative, and driven to make a real difference in people's lives, we'd love to have you on our team!

This is not a traditional marketing operations role.

As our Marketing Operations Specialist, you'll own the strategy, execution, and optimization of Town Square Health's Hub Spot CRM and Word Press website, with a strong emphasis on segmentation, forms, customer journeys, and website maintenance. You'll be the internal expert on our Hub Spot instance, the person who makes sure the right message reaches the right person at the right time, and the one who keeps our digital presence accurate, on-brand, and running smoothly.

This is a great fit for someone who understands the nuances of marketing in a healthcare setting, enjoys the technical and operational side of marketing, and wants to make a direct impact on how we reach and engage our audience. You're equally comfortable architecting a lifecycle journey as you are troubleshooting a form or updating a webpage.

• Own Town Square Health's Hub Spot instance end to end, from segmentation strategy to journey design to data hygiene
• Shape how we reach and engage Medicare-eligible patients and their families across digital channels
• Build the marketing operations infrastructure for a first-of-its-kind value-based care organization
• Work cross-functionally with clinical, product, and marketing teams in a high-visibility, high-impact role

• Serve as the internal expert on Hub Spot, managing and optimizing the platform to support marketing and business goals
• Build and refine audience segmentation strategies to ensure the right message reaches the right people at the right time
• Design, build, and test forms to support lead capture and conversion across the website and campaigns
• Develop and manage automated customer journeys and workflows, from lead nurturing to onboarding to retention
• Monitor and report on campaign performance, using data to continuously improve segmentation, targeting, and journey design
• Maintain data hygiene and best practices within the CRM, including list management, lifecycle stages, and properties
• Support and optimize integrations between Hub Spot and other systems, including EHR platforms, to ensure accurate data flow and compliant, coordinated patient communications
• Triage and respond to messages from forms and external requests

• Perform routine updates and maintenance on the Town Square Health Word Press website, including publishing blog posts, updating pages, and managing media
• Monitor site performance and troubleshoot basic issues (broken links, formatting, plugin updates), escalating more complex technical issues as needed
• Ensure website content stays current, on-brand, and aligned with SEO best practices
• Coordinate with developers or technical support for larger site changes, integrations, or issues beyond routine maintenance

• Partner with sales, product, marketing, and clinical teams to align CRM strategy, segmentation, and journeys with broader business and campaign goals
• Work closely with content and campaign owners to implement emails, landing pages, and forms within Hub Spot, ensuring technical execution matches strategic intent
• Serve as the technical liaison between marketing, IT, and external vendors on Hub Spot and Word Press-related projects, including EHR integration work
• Support broader digital marketing initiatives as needed, including campaign builds, landing page development, and website updates

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