Global Marketing Director - Water Division

Responsibilities

• Develop and implement a comprehensive 3-year global growth strategy, aligning with organizational objectives and market potential.
• Lead revenue generation efforts by identifying new business opportunities and optimizing existing channels.
• Design and execute the annual operating plan (AOP), ensuring targets and resources are effectively allocated.
• Conduct thorough market sizing, trend analysis, and competitor assessments to inform strategic decisions.
• Formulate and refine pricing strategies and compelling value propositions to enhance market positioning.
• Drive innovation initiatives across products and services, fostering a culture of continuous improvement.
• Set clear targets and key performance indicators (KPIs), regularly reporting on progress and outcomes.
• Develop and oversee go-to-market strategies for new offerings, ensuring successful launches and market penetration.
• Manage marketing budgets, ensuring optimal resource utilization and ROI.
• Supervise the creation and approval of digital and traditional marketing content, maintaining brand consistency and quality.
• Review and guide regional marketing plans, ensuring alignment with global objectives.
• Oversee campaign structures, ensuring cohesive execution and measurable impact.
• Collaborate closely with communications and brand teams to uphold and strengthen brand identity.
• Host regular leadership updates to communicate progress, challenges, and strategic adjustments.
• Promote community building initiatives to enhance stakeholder engagement and industry presence.
• Monitor, analyze, and report marketing activities and performance using Salesforce and other relevant tools.

• In-depth knowledge of the water industry, including market dynamics, regulatory frameworks, and emerging trends.
• Proven ability to develop and execute long-term strategic plans in a global context.
• Demonstrated success in market analysis, pricing strategy, and value proposition development.
• Track record of driving innovation and leading cross-functional teams toward ambitious growth targets.
• Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred.
• Minimum of 10 years’ experience in marketing leadership roles, ideally within the water industry or related sectors.
• Demonstrated strategic planning, market analysis, and innovation leadership capabilities.
• Exceptional communication, organizational, and analytical skills.
• Proficiency in Salesforce and digital marketing platforms.
• Strong project management and team leadership abilities.