Vice President, Media

# Vice President, Media CHIME Foundation - Ann Arbor, MI 48108## Overview Position Type Full Time Education Level4 Year Degree##

Job Description & Duties# The Vice President of Media serves as the business leader responsible for the strategy, growth, operations, and financial performance of CHIME's Digital Health Insights (DHI) media portfolio.

This executive will lead the evolution of Digital Health Insights into the premier executive media platform serving healthcare technology leaders. The role is responsible for growing audience, expanding content offerings, launching new media products, driving sponsorship fulfillment, and creating sustainable revenue streams that position CHIME as the trusted source for digital health leadership.

The Vice President will oversee editorial strategy, multimedia programming, audience development, product innovation, sponsored media programs, and operational execution while partnering closely with Business Development, Marketing, Membership, Education, Analytics, and Executive Leadership.

Success will be measured through audience growth, engagement, revenue performance, sponsor satisfaction, product innovation, operational excellence, and market influence.# Duties and responsibilities
* Provide executive leadership for Digital Health Insights (DHI), establishing strategic vision, operational priorities, and long-term growth strategy for CHIME's media business.
* Develop and execute a comprehensive media strategy that positions Digital Health Insights as the leading source of trusted news, executive thought leadership, market intelligence, and digital health innovation for healthcare technology leaders.
* Own the overall performance of the Digital Health Insights business, including audience growth, content strategy, revenue generation, product development, financial performance, operational excellence, and market influence.
* Lead the development, execution, and continuous optimization of an integrated editorial strategy spanning written content, newsletters, podcasts, video, executive interviews, sponsored content, webinars, virtual summits, market reports, research publications, and emerging digital media channels.
* Establish and manage an annual editorial calendar aligned with healthcare technology trends, CHIME strategic priorities, member interests, sponsor objectives, and major industry events.
* Drive aggressive audience acquisition, engagement, and retention strategies that expand the Digital Health Insights reach across healthcare executives, technology leaders, clinicians, industry partners, and the broader digital health ecosystem.
* Utilize audience insights, engagement metrics, and market intelligence to continually optimize content performance, improve user experience, identify new audience segments, and inform strategic business decisions.
* Identify, evaluate, and launch new media products, research offerings, executive intelligence services, subscription opportunities, and other scalable digital products that expand CHIME's value proposition and generate new revenue streams.
* Serve as the executive owner for the successful delivery of all Digital Health Insights sponsorship programs and media deliverables, including sponsored webinars, executive round tables, virtual summits, lead generation campaigns, white papers, research reports, editorial programs, internet radio, custom content, digital advertising, and integrated marketing initiatives.
* Partner closely with the Business Development team to develop innovative sponsorship opportunities, create scalable media offerings, support revenue growth, and ensure exceptional sponsor experiences while maintaining CHIME's editorial credibility and integrity.
* Lead the financial management of the Digital Health Insights business, including budgeting, forecasting, resource allocation, profitability, operational efficiency, and achievement of annual revenue and growth objectives.
* Recruit, develop, mentor, and lead a high-performing media organization by establishing clear expectations, measurable performance objectives, accountability, and a culture centered on innovation, collaboration, quality, and continuous improvement.
* Collaborate with executive leadership, Marketing, Membership, Education, Events, Public Policy, Analytics, and other business units to integrate Digital Health Insights into enterprise initiatives and maximize organizational impact.
* Build and maintain strategic relationships with healthcare executives, industry…