Sr Product Marketing Manager, Structures

Overview

We Are: At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.

You Are: You are a dynamic, forward-thinking product marketer with a passion for bridging technology and business strategy. You thrive on translating complex product features into clear, compelling customer value and are adept at crafting messaging that resonates across diverse audiences. Your experience spans technical marketing, go-to-market planning, and campaign execution for multi-product portfolios—ideally within high-tech, software, or engineering domains. You’re highly collaborative, able to drive consensus among cross-functional teams, and skilled at navigating matrixed organizations.

You have a keen understanding of industry trends, competitive landscapes, and market opportunities, and are always seeking innovative ways to position products for maximum impact. Your organizational prowess enables you to manage multiple projects simultaneously, and your analytical mindset ensures that every marketing initiative is measured for ROI and success. You bring a global perspective to your work, excel in remote environments, and communicate with clarity and influence.

You’re motivated by results, energized by challenging goals, and dedicated to supporting growth and revenue objectives through strategic marketing leadership.

• Develop and deliver value-based messaging for Ansys Structures products (Mechanical, Additive, Motion, etc.) in collaboration with Product, Sales, and Marketing teams.
• Lead go-to-market planning, including market sizing, customer segmentation, channel partner engagement, and regional sales alignment.
• Monitor and analyze competitive landscape to identify growth opportunities and differentiate Ansys solutions.
• Create and maintain sales enablement collateral such as presentations, use-cases, battle cards, customer case studies, and solution guides.
• Design and execute marketing plans and lead-generation campaign kits aligned with business growth objectives and key initiatives.
• Manage product marketing execution for new feature and product launches as part of biannual release cycles.
• Develop marketing collateral including web content, product feature videos, technical assets, data sheets, blogs, and solution-oriented content in partnership with Corporate Marketing.
• Coordinate with field and corporate marketing to promote Ansys products in line with overall strategy and programs.
• Partner with Digital Marketing teams to ensure targeted lead generation programs that meet sales objectives.
• Track and report on business unit leads and campaign performance to measure success against goals.
• Manage complex global multi-product marketing campaigns and projects.
• Evaluate and optimize marketing tactics ROI across the customer journey.

• Drive awareness and adoption of Ansys Structures solutions within key markets and customer segments.
• Enable sales teams with strategic content and insights to accelerate pipeline growth and conversions.
• Strengthen Ansys' competitive positioning and market leadership through differentiated messaging and campaigns.
• Expand the reach of Ansys products via effective co-marketing partnerships and targeted campaigns.
• Enhance customer engagement by providing relevant, compelling collateral and use-cases that address real-world challenges.
• Support the achievement of revenue and growth goals through impactful go-to-market execution.
• Deliver measurable ROI on marketing initiatives, driving continuous improvement and innovation.
• Champion the voice of the customer in product and marketing decisions.
• Contribute to a culture of collaboration, excellence, and continuous learning within the marketing organization.

• Bachelor’s degree in Marketing, Engineering, Computer Science, or related field (Master’s degree or…