Marketing Associate

Job Description

Job Title:

Marketing Associate

Location: Detroit, MI
Department: Marketing
Reports to: Marketing Manager

Job Type: Full-Time

Job Summary:

We are seeking a dynamic and creative Marketing Associate to join our team. The ideal candidate will assist in the development and execution of marketing strategies and campaigns that drive brand awareness, engagement, and lead generation. This is a great opportunity for someone passionate about marketing who is eager to grow and learn in a fast‑paced environment.

• Campaign Support: Assist in the planning, execution, and optimization of marketing campaigns across digital and traditional channels (email, social media, web, etc.).
• Market Research: Conduct research on industry trends, competitor activities, and customer preferences to inform marketing strategies.
• Social Media Management: Assist in the development and implementation of social media strategies, monitor social media platforms, and engage with followers.
• Event Coordination: Support the planning and execution of company events, webinars, and trade shows.
• Collaboration: Work closely with cross‑functional teams such as sales, design, and product development to align marketing strategies.
• Administrative Tasks: Provide general administrative support for the marketing department, including organizing marketing collateral, maintaining the marketing calendar, and handling vendor communications.

• Strong understanding of digital marketing, including social media, SEO, email marketing, and content marketing.
• Excellent written and verbal communication skills.
• Proficiency with marketing tools and software (e.g., Google Analytics, CRM systems, email marketing platforms).
• Strong organizational skills with the ability to handle multiple projects simultaneously.
• Creative thinker with a passion for storytelling and engaging audiences.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and basic design skills (knowledge of Adobe Creative Suite is a plus).