Product Marketing Manager; Slick

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Day Smart supercharges experience-based businesses with innovative, industry-specific software services that power customer and revenue growth. With thousands of partners worldwide and dozens of industry awards, we provide best-in-class solutions that help our customers grow their businesses.

Slick is the appointment and payment software that salon owners actually love. Born from Founders Factory and built in collaboration with L’Oréal, we’re changing how hair and beauty businesses manage bookings, payments, stock, and the admin that gets in the way of creativity.

We’re growing fast across the US and UK, and we’re at that exciting moment where product excellence meets market demand. This is where you come in.

We’re looking for an AI-enabled Product Marketing Manager to own the growth narrative for Slick in two thriving markets. You’ll sit in the Beauty BU and report directly to our Head of Marketing, working alongside a fast-paced, ambitious team that’s already redefining how salon owners think about tech. The beauty and self-care market is heating up—new competitors, shifting customer expectations, and a huge untapped opportunity for the right platform.

You’ll shape how Slick gets positioned against alternatives, build GTM narratives that resonate with salon owners and barbers, and help the product team understand what customers really care about.

• Drive competitive positioning and messaging strategy across UK and US markets, tailoring go-to-market narratives for different segments (creative salon owners vs. business-minded, hair stylists vs. barbers, solos vs. large salons)
• Own product launches, feature positioning, and customer education
  —from internal kickoff to market release
• Own customer adoption from day one, then again with every major feature and product launch—making sure customers understand the value and know how to get the most out of what's new
• Drive expansion revenue by helping our customer base discover and adopt new features and add-ons that solve deeper problems and unlock more value from Slick
• Lead product-led growth strategy with the broader marketing team—a critical lever for scaling into the solo stylist and independent operator segment where PLG is our biggest advantage
• Research the market constantly
  : what’s changing, where are the gaps, what are salon owners actually frustrated by, what are competitors doing/not doing
• Collaborate with product and design on roadmap priorities—being the customer voice in the room
• Build marketing assets and campaigns that drive awareness and conversions (landing pages, case studies, email campaigns, social, video)
• Support the sales team with battle cards, ROI frameworks, and proof points that close deals
• Drive expansion revenue by helping our customer base discover and adopt new features and add-ons that solve deeper problems and unlock more value from Slick
• Own product video production for AI discoverability
  —question-shaped content (screen recordings, walkthroughs) built for AI answer engines. Low production, high search intent: "how to sell packages in your salon" beats "introducing packages"

You’ve spent 3–5 years in product marketing (ideally at a B2B SaaS company). You understand the rhythm: researching customer problems, translating them into positioning, and making sure the whole company stays aligned.

We’re particularly excited if you’ve worked in:

• Beauty or wellness tech
• Appointments or scheduling software
• Payments or fintech