Marketing Manager

Manager, Marketing
Hybrid-2 Days in Office

In collaboration with the Vice President of Communications, the Manager of Marketing is responsible for supporting the development of, managing, and executing CEO's organization-wide marketing strategy across email, social media, paid advertising, search, and other digital channels. This role grows CEO's audiences, increases awareness of its programs, initiatives, and products, and develops targeted marketing campaigns that advance CEO's programmatic, fundraising, advocacy, and organizational goals.

This role oversees campaign planning and execution, audience segmentation, email marketing, social media, digital advertising, content distribution, and performance measurement.

This role works closely with internal teams to translate organizational priorities into integrated campaigns that reach the right audiences with compelling messages and clear calls to action.

As part of our mission, we strongly encourage individuals who have lived experience of incarceration or involvement in the justice system to apply for this role.

The Center for Employment Opportunities (CEO) provides employment services to people recently released from incarceration. Across the United States, 8,000-9,000 people participate in CEO each year, transitioning to employment that supports themselves, their families, and their communities.

What began as a demonstration project of the Vera Institute of Justice in the 1970s to address employment barriers facing the formerly incarcerated following release in New York City has grown into the leading reentry employment organization in the country, where over 30,000 formerly incarcerated individuals have secured full-time employment since 1996.

• You have 3+ years of experience in marketing, digital marketing, audience engagement, or related field
• You have a proven track record planning and executing integrated, multi-channel digital campaigns (email, paid/organic social media, search, display), including experience with:
  • Managing organic and paid social media campaigns
  • Building strategies for audience acquisition, engagement, conversion, and retention strategies
  • Managing search marketing, search engine optimization, landing pages, and digital campaign optimization
• You have experience managing marketing budgets, vendors, and contracts
• You have strong project management skills and experience with project management platforms
• Preferred:
  • You have people management experience
  • You have experience in nonprofit, workforce-development, economic-mobility, or criminal-justice experience or experience marketing nonprofit programs, social-impact initiatives, direct services, or technology products
  • You have experience with Salesforce, marketing automation, or fundraising platforms
  • You have experience with Google Analytics, Google Ads, Meta Ads Manager, Linked In Campaign Manager, or similar platforms

These responsibilities are representative, but not all-inclusive, of the responsibilities of this role:

• Manage the development and execution of CEO's organization-wide marketing strategy across email, social media, paid advertising, search, and other digital channels
• Lead marketing efforts and integrated campaigns that increase awareness and support for CEO's programmatic, fundraising, advocacy, and organizational goals
• Partner with internal teams to establish campaign objectives, audiences, messages, timelines, budgets, and measures of success
• Manage marketing-related budgets, vendors, consultants, contracts, and scopes of work using internal project management tools such as
• Prepare campaign briefs, proposals, presentations, and marketing performance reports for…