Associate Manager, Brand Voice

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!

• Weekly pay
• Scheduling flexibility
• Paid parental leave
• Paid education assistance
• Team member discount
• Development programs for advancement and career growth

The Associate Manager of Brand Voice is responsible for shaping and stewarding how Meijer communicates across all customer touchpoints, ensuring every message reflects clarity, consistency, and a distinct brand voice. This role leads a team of writers and establishes the standards, guidelines, and messaging frameworks that enable cohesive storytelling  translating brand and campaign strategies into meaningful, customer centered communication, the role strengthens how the brand connects with and influences customers across channels.

Operating at the intersection of strategy and execution, this role partners closely with marketing, creative, merchandising, and agency teams to bring ideas to life through language. The Associate Manager of Brand Voice provides narrative direction, enforces quality and consistency, and balances creative excellence with operational rigor. By combining creative ideation with critical analysis, this role transforms business priorities and customer insights into compelling narratives and effective messaging frameworks.

Success in this role requires strong leadership, strategic thinking, and editorial expertise to guide teams, influence stakeholders, and continuously evolve the Meijer brand voice.

• Lead and develop a team of writers, establishing clear standards, processes, and a strong creative culture while mentoring and growing talent.
• Own and evolve the Meijer brand voice, including copy guidelines and standards, ensuring consistency and alignment across all channels and communications.
• Act as the steward of voice quality across both AI-assisted and human-generated content.
• Operate as a strategic writer and leader, balancing brand, customer, and business needs to guide messaging, storytelling, and communication across initiatives.
• Translate brand and campaign strategies into clear messaging frameworks and cohesive storytelling across customer touchpoints, informed by customer mindset and journey across channels.
• Provide narrative direction and conceptual support, partnering with designers and creative teams to ensure ideas are customer-centered and aligned to brand intent.
• Partner with marketing, merchandising, creative teams, agencies, and legal/compliance to guide messaging, ensure alignment, and translate concepts into high-quality, timely execution while balancing creative expression with business and regulatory needs.
• Influence and present to stakeholders at all levels to drive clarity and simplicity in complex business and creative challenges.
• Ensure all written content meets brand standards, business objectives, and timelines, maintaining high levels of clarity, consistency, accessibility, and effectiveness across channels.
• Support creative leadership in campaign development and execution in collaboration with the broader creative team.
• Establish and enhance scalable content frameworks, processes, and workflows to improve efficiency and consistency in how the organization communicates.
• Continuously seek opportunities to improve team alignment, ways of working, and customer communication effectiveness.
• Apply cultural, social, and industry insights to evolve the brand voice and ensure messaging remains relevant and resonant with customers.
• Navigate a complex organizational environment to drive alignment, resolve…