Technical Product Marketing Manager

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FULL TIME Ann Arbor, MI, US

12 days ago Requisition

Salary Range: $ To $ Annually

People come to work for Deque because of what we do: enable businesses and organizations to make their sites and apps accessible to everyone, including people with disabilities. The personal fulfillment employees feel here is unparalleled. In addition to the altruistic nature of our jobs, the organizational structure is extremely flat and welcoming. Women-owned and operated, Deque CEO Preety Kumar is internationally revered for her down-to-earth personality and work ethic.

Deque's core values are central to our culture of customer satisfaction. Do you share them?

Innovation with results that matter

Deliver what you promise

We practice humility

At Deque, you'll work with the best and brightest minds in the industry, sharing best practices, tackling new issues and uncovering new approaches. Accessibility Consultants at Deque also love their jobs because of the support systems in place.

Deque experts regularly contribute to W3C Accessibility Working Groups and collectively hold more CPACC, WAS, & CPWA certifications issued by the IAAP than any accessibility testing company in the world.

Technical Product Marketing Manager

We are looking for a Technical Product Marketing Manager to own go-to-market for our Axe Dev Tools portfolio, with a strong focus on its AI features. This is a more technical product marketing role than most: we want someone who has lived close to product and engineering, understands the software development lifecycle deeply, and can credibly market to developers and the managers who lead them.

You will report to the Head of Product Marketing and work closely with product management, engineering, services experts, sales, solution engineers, and the demand generation team. The team structure is flat and collaborative.

The ideal candidate is hands-on and curious about AI—not just as a subject they market, but as a discipline they practice. We want a PMM who is actively experimenting with AI tools, building new skills, and helping redefine what product marketing can do.

• Own the Axe Dev Tools GTM:
  Become the go-to expert on the Axe Dev Tools portfolio, with deep focus on its AI features. Partner with product management, engineering, and enablement to shape positioning, messaging, and launch strategy that resonates with developers and developer managers.
• Demo and evangelize the product:
  Build and deliver your own technical demos of Axe Dev Tools - in videos, webinars, and live sessions - that show real developer workflows, including how AI accelerates finding and fixing accessibility issues inside the SDLC.
• Personas and voice of the customer:
  Partner with product management and services to become an expert on the developer, developer-manager, and accessibility-leader personas across the buyer and user journey.
• Launches:
  Lead launch project management, messaging development, and content creation for new Axe Dev Tools releases and AI capabilities.
• Marketing content development:
  Plan campaigns and develop content assets - ebooks, blogs, whitepapers, web content, webinars, tutorials, and product walkthroughs - for the complete buyer journey, with the right depth for users and buyers.
• AI in the SDLC point of view:
  Track how development processes are changing as AI is embedded into them, and translate that into messaging, content, and competitive positioning for Axe Dev Tools.
• Competitive marketing:
  Develop competitive content for Axe Dev Tools, informing product and sales teams.
• Win/loss analysis:
  Partner with sales to understand why we win or lose deals, turning insights into improvements for our go-to-market activities.
• Sales enablement:
  Work with sales, accessibility experts, and solution engineers to develop battle cards, solution collateral, use cases, customer studies, and TCO/ROI assets that progress deals.
• Channel / partner marketing:
  Develop battle cards, solution collateral, and other assets to support partner and field sales.

• 5+ years of product marketing and technical marketing experience
• Deep understanding of the software development lifecycle (SDLC), ideally from time spent at a software development, testing, or quality-engineering company.
• Demonstrated experience marketing to developers and developer managers
• Proven…