Representative, Business Development

Location

Michigan territory (must live within territory, ideal home base near Detroit, Lansing, Flint)

As a Business Development Representative, under general direction from the Regional Business Development Manager, you will work with a dedicated team to manage the overall sales strategy for your assigned territory in the U.S. Independent Eye Care Professional Channel. The BDR is an experienced business‑to‑business sales professional who sources, develops, and cultivates new clients, consolidates share of wallet, and drives product utilization.

• Meet or exceed sales growth targets for Direct Rx business and other strategic items such as premium lenses, coatings, dispensing tools, and key sales programs.
• Segment territory using the CRM Account Classification system and identify key customer targets to increase sales.
• Profile and evaluate each customer’s store operation, financial data, business model, and profit drivers, then create value‑based sales strategies that have a positive financial impact.
• Conduct and prepare pre‑call planning, set call objectives, anticipate objections, and establish a trusted advisor relationship.
• Lead sales conversations with ECPs, challenge and persuade them to change behavior, and close deals.
• Create innovative tactical and strategic approaches to overcome obstacles or customer concerns.
• Treat the territory as your franchise by creating and executing territory plans that achieve goals while considering investment and financial impact.
• Communicate benefits of Carl Zeiss Vision products and services to Eye Care Professionals.
• Support and implement national marketing plans using digital tools and apps.
• Schedule, plan, develop, and conduct on‑site training and educational seminars to increase demand for Carl Zeiss Vision labs, lenses, and dispensing tools.
• Maximize customer marketing programs to achieve objectives.
• Collaborate with Carl Zeiss Vision employees and colleagues.
• Operate with the highest ethical standard during every customer interaction and align with Carl Zeiss philosophies and leadership principles.
• Input accurate and timely reports via
• Efficiently manage travel cost and leverage smart spending techniques.
• Submit timely expense reports.

• BS or BA in Business, Public Administration, Marketing, or a related field strongly preferred.
• 2+ years in a successful B2B sales environment, preferably in Rx sales, optical, medical device, or retail operations;
  Fortune 500 experience preferred.
• Strong sales focus with the ability to move key opportunities through the sales cycle and provide detailed, accurate sales forecasts using the company's CRM tool.
• Ability to thrive in a competitive environment.
• Demonstrated experience creating plans to achieve revenue and profitability goals.
• Effective consultative, conceptual, and negotiation skills to build influential relationships with customers.
• Disciplined, results‑oriented approach to selling with strong time‑management skills.
• Team‑player who can collaborate with and through others.
• Ability to influence situations and people.
• Self‑starter who can work independently.
• ABO and/or optical experience preferred.
• Excellent verbal & written communication skills.
• Excellent interpersonal, problem‑solving, and analytical skills.
• Valid driver’s license required.
• Proficiency with standard MS Office applications and company technology devices (Laptop, iPad, iPhone, etc.) for territory management and product orders.
• Knowledge of  preferred.

• Medical
• Vision
• Dental
• 401(k) Matching
• Employee Assistance Programs
• Vacation and sick pay
• And more

The above is intended to describe the general content of and requirements for this job. It is not to be construed as an exhaustive statement of requirements, duties, or responsibilities. The Company reserves the right to interpret, amend, or otherwise modify, in whole or in part, any job description at any time, at its sole discretion.

Zeiss provides Equal Employment Opportunity without unlawful regard to an applicant’s race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (including childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).