Sales Operations Specialist

Job Description

The Sales Operations Specialist provides operational, process, and execution support to the Water North America sales team. This role is designed as a developmental pathway into a future sales position, giving high-potential individuals hands-on experience in sales workflows, tools, and customer engagement. The role combines trade show strategy, lead management, Salesforce execution, and sales development activity. The individual will also gain direct customer-facing experience through structured cold calling and meeting generation.

This role is expected to leverage AI and tools to improve efficiency, build scalable processes, and support continuous improvement across the sales organization.

Business Operations and Sales Support

• Support the Sales Director and sales team in daily operational workflows
• Maintain accuracy and completeness of data in Salesforce
• Assign and route inbound leads from multiple queues using defined logic
• Ensure timely follow-up and resolution of assigned leads
• Manually enter leads into Salesforce when required and coach sellers on required data fields
• Support development of call lists and target account lists in collaboration with sellers
• Own coordination and preparation for assigned trade shows
• Act as the central point of organization across sales, marketing, and program teams
• Maintain and distribute all planning documents, timelines, and materials
• Build and manage exhibitor lists for targeted trade shows
• Identify which exhibitors are NSF certified and document certification details
• Use AI tools and process improvements to increase efficiency of this task
• Enrich exhibitor data by incorporating:
• Sales team target accounts
• Program team input
• Coordinate with sales and program leaders to flag exhibitors for:
• Targeted visits
• Introductions
• Specific business discussions

Trade Show Strategy and Execution (Core Responsibility)

• Own coordination and preparation for assigned trade shows
• Act as the central point of organization across sales, marketing, and program teams
• Maintain and distribute all planning documents, timelines, and materials

Pre-show responsibilities

• Build and manage exhibitor lists for targeted trade shows
• Identify which exhibitors are NSF certified and document certification details
• Use AI tools and process improvements to increase efficiency of this task
• Enrich exhibitor data by incorporating:
• Sales team target accounts
• Program team input
• Coordinate with sales and program leaders to flag exhibitors for:
• Targeted visits
• Introductions
• Specific business discussions

During and post-show responsibilities

• Support capture and entry of leads into Salesforce where required
• Ensure completeness and accuracy of trade show data
• Support calculation and tracking of trade show return on investment using provided tools
• Support the planning of webinars and its communication to targets and compilation of participation interest
• Participate in structured sales development activity as part of role progression
• Spend up to 4–6 hours per week in defined cycles conducting cold outreach
• Build confidence in pitching NSF services and handling rejection
• Generate and qualify meetings for the sales team
• Track personal outreach activity and performance

Sales Development (Cold Calling and Pipeline Support)

• Support the planning of webinars and its communication to targets and compilation of participation interest
• Participate in structured sales development activity as part of role progression
• Spend up to 4–6 hours per week in defined cycles conducting cold outreach
• Build confidence in pitching NSF services and handling rejection
• Generate and qualify meetings for the sales team
• Track personal outreach activity and performance

Salesforce and Data Management

• Execute day-to-day Salesforce activities including:
• Lead assignment
• Data entry
• Opportunity and account updates
• Build and maintain basic reports and dashboards
• Partner with Commercial Operations and Salesforce IT teams to request updates and improvements
• Escalate system or process issues and help drive resolution
• Continuously improve data quality and process consistency

Meeting and Workflow Support

• Coordinate scheduling for larger team or cross-functional meetings
• Support…