Business Development Associate

AdAdapted is an advertising technology solution that increases the purchase intent of shoppers by reaching the right consumers at the right time to get brands onto shopping lists and into carts. The company’s offerings for CPG brands, agencies and retailers range from managed-service to self-service and SaaS solutions, shopping list to eCommerce, video to display.

AdAdapted offers the easiest, most efficient way for advertisers to reach millions of active, verified shoppers who turn to mobile apps to make their grocery lists and for online shopping. We enable brands to reach those consumers exactly when it will matter most, whether they are in an app or in the aisle. Our results speak for themselves with performance that dramatically exceeds industry benchmarks.

In the portfolio of advertising choices, AdAdapted is the AdTech solution for turning millions of grocery lists of generic items into lists of brands.

The Business Development Associate (BDA) is the engine of our revenue growth and the foundational role within the Business Development Accelerator program. This program was specifically created to develop highly successful sales executives by teaching them how to succeed in a fast-paced, high-value environment. You will begin with an intensive five-day mastery period where you will be equipped with our core mechanics for strategic outreach and pipeline growth.

After mastering these skills, you will be expected to adopt a Territory CEO mindset, taking absolute ownership of your outreach strategy with ongoing support and mentorship. Your core focus is to secure Sales Accepted Leads (SALs) for the team, build a robust pipeline, and drive revenue by proactively identifying and engaging high-potential leads among national brands and media agencies. While we maintain rigorous expectations, the professional development and financial rewards of succeeding in this role are significant.

The Business Development Accelerator is a permanent high-intensity environment focused on elite sales mechanics. The program officially launches with a five-day intensive training start to master the following concepts:

• Anti-Bot Prospecting:
  Designing human-centric outreach and high-quality communication to earn a genuine response from decision-makers.
• The Strong Intent Framework:
  Identifying specific market signals and hooks to ensure every interaction is relevant and timely.
• The 10-Second Hook:
  Mastering the art of the cold open to effectively earn a prospect’s time and attention.
• Diagnostic Discovery:
  Moving beyond standard feature-selling to uncover deep-seeded business needs and pain points.
• Tactical Resilience:
  Building the mental toughness required for high-stakes performance and objection handling.

• Strategic Lead Generation:
  Proactively source your own leads and identify key decision-makers using advanced sales intelligence workflows and research.
• Multi-Channel Execution:
  Design and execute personalized outbound campaigns across email, phone, and professional networks to reach target accounts.
• Pipeline
  
  Qualification:
  
  Vet prospects against strict criteria to ensure only high-intent opportunities move forward as Sales Accepted Leads (SALs).
• CRM Integrity:
  Maintain meticulous records to ensure total transparency, KPI accountability, and accurate forecasting.
• Performance Accountability:
  Thrive in an environment of high transparency where progress and results are tracked daily.

At AdAdapted, we prioritize performance through a hierarchy of Attitude, Quota Attainment, and Effort.

• Weekly Meetings: 5 High-Quality Meetings Booked
• Monthly SALs: 12 Sales Accepted Leads (Minimum)
• Availability:
  Maintaining a Territory CEO mindset via digital communication for all prospective client needs. (e.g. prompt communication when a prospective client responds)

We are seeking ambitious, high-potential talent driven by professional growth and financial success.

• Academic Background:
  Individuals with degrees in Communications, Business, Economics, or the Performing Arts are highly encouraged to apply.
• Proven Work Ethic: A history of hard work and grit, demonstrated through demanding internships, the service industry, or similar fast-paced environments.
• Performance Resilience:
  Experience in high-pressure or performance-based fields, such as athletics or the performing arts, which require repetition, mental toughness, and a strong presence.
• Extreme Coachability:
  The ability to process direct, subjective feedback and immediately apply it to improve performance without ego.

• Documented history of high-effort work ethic and grit (e.g., demanding internships, the service industry, property management, or similar high-pressure environments).
• High level of mental toughness and resilience, with the ability to handle the psychology of rejection and maintain high energy in a results-oriented role.
• Extreme coachability with a proven ability to process direct,…