Group Tour Sales Manager

Job Title

Job Description

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Build relationships with group tour operators, make sales calls, and arrange for familiarization tours of USNA.

Increase group sales and reach or exceed USNA attendance targets.

Evaluate and analyze visitation from group tour operators. Identify opportunities to increase business from previous and existing clients. Contact tour operators to bring in new and increased business.

Identify group tour operators who have not visited USNA and develop a relationship with those operators to encourage visitation.

Establish and maintain a customer relationship management database to track touchpoints with group sale leads and customers.

Coordinate with the Scheduling Coordinator to schedule and confirm group bookings.

Advocate for group tour operators internally. Solicit group feedback and present suggestions and plans on how to improve the group tour experience.

Book familiarization tours of USNA. Greet tour operators upon arrival and make sure the participants are provided guided tours of the Yard focused on the group tour experience.

Generating group ticket sales revenue through a high volume of proactive, outbound sales outreach, including phone calls, emails, texts, etc

Prospecting for new leads and new sales opportunities

Maximizing group ticket sales opportunities from existing and inbound leads

Conducting in-person and virtual sales appointments

Assist with creation of collateral material. Write copy for group tour profile sheets, website pages, and other group tour promotional materials. Ensure that all marketing materials are persuasive, easy to understand, and within brand guidelines

Provide group tour marketing materials to the local Destination Marketing Organizations (DMO). Serve as the group tour liaison for DMOs.

Cultivate relationships with travel and tourism partners, with a focus on tour operators and related associations.

Attend group tour conferences, such as conferences for the Student and Youth Travel Association and the American Bus Association. There are regional shows that should be represented as well.

Projection formulation for annual revenue and budget annually.

Work with Tour Guide Manager, visitors and partners to develop new product.

Reporting & Data Analysis
- Collects, organizes, and analyzes productivity and performance data to support office operations and management decision-making. Maintains and updates Point of Sale (POS) and inventory information; prepares and distributes accurate daily sales reports. Tracks discrepancies and resolutions submitted by staff members. Compiles and consolidates data for management reports, ensuring clarity and consistency in reporting.

Supports inventory accuracy through regular product reconciliation tasks. Prepares quarterly reports on commission events, including documentation and verification of proof of payment and internal records and compliance.

Record Keeping
- Maintains physical and digital records, maintains the department bulletin board, handles confidential and sensitive information, submits personnel and medical documentation to Human Resources, ensures proper procedures are followed to protect HIPPA and PII. Maintains safety files, reports safety and maintenance issues.

Provides exceptional customer service to patrons, Midshipmen, USNA faculty and staff, and vendors in person, over the phone, and via email.

Organizes office supplies, processes vendor invoices, processes and maintains accounts payable and receivable invoices for Tours Group Sales, and Timekeeping.

May be called upon to assist with retail, cashier, and other duties, and for Midshipmen (mission) support events when needed. Attends off-site meetings and trade shows as needed. Directs work to be accomplished, provides technical guidance and administrative oversight to employees consisting of NF-03 Scheduling Coordinator and NF-03 Admin Assistant.

Assigns work, defines priorities, selects and recommends applicants for hire, evaluates performance, recommends pay adjustments/awards, provides or recommends training, approves and/or disapproves leave requests, initiates corrective actions, and recommends formal corrective/disciplinary actions as warranted.