Senior Analyst, Marketing Investment & Planning

Senior Analyst, Marketing Investment & Planning

GEICO invites you to join a team where your ambitions are met with endless possibilities. As a member of the Berkshire Hathaway family, we offer a rewarding career focused on innovation, community impact, and customer service.

In this role, you will be responsible for the planning, tracking, and optimization of marketing spend to maximize impact and ensure financial discipline. You will report to the Director of Investment Strategy and partner with Product Owners, Channel Owners, and Finance/FP&A to manage annual and quarterly budgets, oversee purchase workflows, improve forecast accuracy, and deliver insights on variances, risks, and cost efficiency.

• Budget Tracking & Forecasting
  • Partner with marketing leaders to develop annual and quarterly budgets aligned with strategic objectives.
  • Manage monthly, quarterly, and annual budget cycles and oversee reforecasts.
  • Build and maintain budget models for scenario planning and maximize return on investment.
• Spend Governance & Operational Control
  • Own marketing spend governance, including approvals, thresholds, vendor onboarding, PO requests, MA approvals, and invoice processing.
  • Partner with Procurement and Finance to ensure contract compliance, correct coding, and timely accruals.
  • Implement controls to reduce maverick spend and improve audit readiness.
• Reporting, Insights & Executive Readouts
  • Produce weekly/monthly budget status reporting: actuals, budget, forecast, burn rates, and variance explanations.
  • Create executive dashboards for CMO/VPs on spend pacing, forecast risk, and reallocation recommendations.
  • Support finance with month‑end close, accruals, and variance narratives specific to marketing activity.
• Marketing ROI & Efficiency Analysis
  • Support analytics in linking spend to outcomes (MMM, PAS, CAC, CPL, ROAS).
  • Develop business cases for incremental investment, headcount, tools, and agencies.
  • Track and report savings initiatives (rate‑card negotiations, vendor consolidation, tooling rationalization).
• Process Improvement & Tooling
  • Improve the end‑to‑end marketing finance workflow from intake to reporting.
  • Maintain and enhance tools such as Excel, ERP, procurement systems, and marketing spend platforms.
  • Create templates and playbooks for channel owners and train marketers on budget best practices.

• Bachelor’s degree in Finance, Accounting, Business, Economics, or a related field.
• 5+ years in budgeting/FP&A/financial operations with direct marketing spend exposure.
• Demonstrated experience managing large, multi‑channel marketing budgets, forecasting, variance analysis, and executive reporting.
• Experience with financial systems and budget/reporting tools such as Workday, Excel, and Power BI.

• Oversight of large marketing budgets, including agency and media spend portfolios.
• Experience working in a matrixed environment across multiple stakeholders.
• Familiarity with purchase order, invoice, and month‑close workflows, including managing accruals.

• Advanced Excel (models, pivots, scenario planning) and strong financial acumen.
• Ability to translate marketing plans into budgets and forecasts.
• Strong stakeholder management with marketers and finance leaders.
• Process orientation: governance, documentation, audit readiness.
• Data storytelling for executive audiences.
• Collaborative mindset with high ownership, attention to detail, and cross‑functional comfort.
• Aptitude with AI and experience with data automation to build agentic tools to improve processes.

Annual Salary: $ – $

The salary range is a guideline and is based on factors such as role scope, candidate experience, education, and market considerations.

GEICO will not sponsor a new applicant for employment authorization for this position.

Great Company, Great Culture, Great Rewards, and Great Careers.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry,…