Paid Search, Senior Digital Marketing Manager

Ready to Inspire Actions that Matter™? Crosby, one of the country's leading independent communications firms, seeks a Paid Search, Senior Digital Marketing Manager to develop and manage multi-channel digital campaigns with a strong focus on paid search, performance media, and measurable outcomes. You'll guide campaigns from strategy through execution and optimization while collaborating across analytics, UX, creative, and development teams.

The ideal candidate brings deep expertise in search marketing, data-driven optimization, and digital analytics, with the ability to translate performance data into actionable insights for clients and internal teams.

Responsibilities:

• Lead digital marketing programs with a primary focus on paid search, SEO, email marketing, display advertising, and website optimization.
• Manage performance media campaigns across platforms such as Google Ads (Search, Performance Max, You Tube) and Microsoft Advertising, optimizing through audience targeting, automated bidding, and data-driven experimentation.
• Define campaign success metrics, analyze performance across platforms, and deliver insight-driven reporting and recommendations.
• Conduct SEO audits and implement best practices across content, on-page, and technical SEO, developing recommendations that improve organic discoverability, strengthen integrated search strategies, and increase organic website traffic.
• Leverage AI-powered analytics and automation tools to uncover insights, optimize audience targeting, and enhance campaign performance.
• Develop and manage email marketing programs, including automation, segmentation, A/B testing, deployment, and reporting.
• Research and apply Generative Engine Optimization (GEO) best practices to ensure client content is discoverable and accurately represented within AI-powered search platforms (e.g. ChatGPT, Google AI Overviews, Bing, Claude, Perplexity).
• Improve processes for collecting, analyzing, and visualizing campaign performance data.
• Partner with UX/UI, design, and development teams to support digital experience design and web development projects.
• Identify emerging opportunities in digital channels, technologies, and content strategies.
• Build strong internal and client relationships by providing trusted digital marketing counsel.

We're looking for candidates with these qualifications:

• 5-7 years of experience managing digital campaigns that generate results/ROI
• Strong experience with Google marketing platforms, such as Google Ads, Analytics, Optimize, Trends, Search Console, Keyword Planner, etc.
• Google Analytics certification, Google Ads certification
• Ability to organize, analyze and present large amounts of campaign performance data and generate performance reports for clients and internal teams
• Experience with web analytics platforms, business intelligence, and reporting tools (e.g., Google Analytics, Funnel, Google Looker Studio, Salesforce Datorama, Tableau, etc.)
• Strong problem-solving skills with the ability to identify issues and develop solutions independently
• Familiarity with CMS platforms (e.g., Word Press, Drupal), email service providers (e.g., Mailchimp, Constant Contact, Emma, Hub Spot, Gov Delivery), and basic HTML
• Experience with federal, healthcare, or nonprofit clients is a plus, including knowledge of digital fundraising, accessibility/Section 508 compliance, and ATO requirements
• Experience working in agile environments;
  Scrum or PMP certification a plus
• Strong presentation and written communication skills

Crosby has consistently been recognized as a Top Workplace by The Washington Post. We offer generous benefits, bonuses, and profit-sharing opportunities.

Crosby offers a hybrid work schedule, working in office three days a week and remote two days a week (Mondays & Fridays). Our headquarters are in Annapolis, MD, and we also have offices in Bethesda, just outside of Washington, D.C.
The position can be based out of either office.

The base salary range for this position is $70,000 to $90,000, plus additional compensation such as bonuses and profit sharing. Salary is based on a range of factors that include years of professional experience, skill set, certifications, agency…