Digital Content Specialist

Bureau:
Administration | Office of Communications

Full-Time County Contractual

Position open to all qualified candidates.

Location: 3 Harry S. Truman Parkway, Annapolis, MD 21401

Hours: 40 hours per week

Benefits: Participation in the County’s group health plan including prescription, dental, and optical, paid holidays and sick leave. Optional deferred compensation program at employee's own expense.

Nature of Work:

Seeking a proactive, creative, strategic and mission-driven Digital Content Specialist. Digital platforms are the front lines of public health. This role is critical to modernizing our Department’s voice, combating health misinformation, and ensuring our community receives important health information in real-time. As an architect of the Department’s digital ecosystem and lead for our social media presence, the candidate will transform our online presence from a passive information stream into a dynamic tool for public health defense.

Responsible for "social listening," rapid-response crisis communication, and creating targeted content that reaches our most vulnerable and underserved populations.

Essential Job Functions

• Digital Strategy and Content Creation (40%)
  • Strategic Planning:
    Develop and execute a comprehensive annual social media content calendar for all major platforms (Facebook, Instagram, Nextdoor, etc.) using a deep knowledge of social media trends and platform best practices.
  • Editorial Execution:
    Write, edit and optimize clear, engaging digital content.
  • Multimedia Production:
    Design high-quality visual assets and produce short-form video content to explain complex public health initiatives.
• Web Accessibility and Compliance (15%)
  • Accessibility Leadership:
    Act as the lead for the Office of Communications on upcoming Web Accessibility changes (WCAG 2.2 and updated federal/state regulations) for social and digital media.
  • Remediation and
    
    Collaboration:
    
    Work closely with our Department’s webmasters to ensure all digital assets—including PDFs, videos and web copy—meet or exceed ADA and Section 508 standards to ensure equitable access for residents with disabilities.
• Social Listening and Misinformation Mitigation (20%)
  • Monitoring:
    Conduct daily "social listening" to identify emerging rumors, health myths or public relations threats.
  • Fact-Checking:
    Deploy approved, scientifically accurate content in real-time to counter misinformation that jeopardizes public health campaigns (e.g., vaccinations, disease prevention).
  • Community Management:
    Manage public comments and inquiries, fostering a helpful and transparent "source of truth" for the community.
• Crisis Communications and Emergency Response (15%)
  • Rapid Deployment:
    Act as the lead digital responder during public health emergencies (outbreaks, environmental hazards), ensuring immediate 24/7 messaging.
  • Inter-Agency Coordination:
    Coordinate with the Joint Information Center (JIC) to ensure message consistency across all digital platforms during active crises.
• Data Analytics and Targeted Outreach (10%)
  • Equity-Based Targeting:
    Execute platform-specific targeting to reach diverse and underserved populations regarding priority programs.
  • Reporting:
    Track and report on metrics/analytics (Reach, Engagement, CTR, KPI), using data to pivot strategies for maximum public health impact.

The position may be designated as Emergency Essential at the time of the emergency, meaning that the employee may be required to report to work or remain at work to continue agency operations during an emergency situation. During the emergency, the employee may be asked to do a task that is outside the normal day-to-day job responsibilities. No employee will be asked to perform a task that the employee has not been trained to do or is outside the scope of the…