Chief Marketing Officer

Chief Marketing Officer (CMO)

Entity:
Cornerstone Practice Management (MSO), serving Frost Law

Reports to:

Chief Operating Officer (dotted line to Managing Partner)

Location:

Annapolis, MD (primary) — with responsibility across nationwide offices

Cornerstone Practice Management is the management services organization powering Frost Law, a national tax controversy practice. We are building a modern, data-driven, AI-first professional services platform, and we are hiring our first Chief Marketing Officer to own brand, demand generation, and market positioning across the enterprise.

This is not a communications or collateral role. The CMO is a member of the executive leadership team, accountable for translating firm growth objectives into a measurable marketing and client‑acquisition engine, and for building the brand of a national tax controversy leader across three markets and multiple practice areas.

• Build and run a full‑funnel client acquisition engine, from awareness through qualified intake, measured on cost‑per‑acquisition, pipeline contribution, and marketing‑sourced revenue.
• Own the marketing technology stack, with Hub Spot CRM at the center, including lead scoring, contact classification by practice area, campaign attribution, and pipeline reporting.
• Partner closely with Business Development and the intake team to ensure marketing‑qualified leads convert; align on shared metrics and a single view of the funnel.

• Define and steward the Frost Law brand as a national tax controversy authority, differentiated against mid‑tier tax boutiques and Big Four/national competitors.
• Own thought leadership, content strategy, digital presence, and the firm's website, including SEO and the client‑facing narrative across practice areas.
• Manage awards, rankings, media, and reputation programs that build institutional credibility.

• Build, lead, and develop the marketing function, including an in‑house creative team (design, content, digital), setting structure, hiring, and managing both staff and external vendors (SEO, agencies, design, events).
• Own the marketing budget with full P&L accountability; report performance and ROI to firm leadership on a regular cadence.

• Ensure all marketing and web content complies with attorney advertising and solicitation rules across every operating jurisdiction (Maryland, Arizona, Texas) and any market the firm enters.
• Partner with legal/ethics to maintain a defensible compliance framework for all client‑facing content.

• Champion an AI‑first approach to marketing operations, including content production, campaign optimization, analytics, and personalization, consistent with the firm's broader AI enablement strategy.

• A single, instrumented funnel from first touch to signed engagement, with attribution live in Hub Spot.
• A clarified, consistent national brand and positioning framework deployed across all three markets.
• A compliant, high‑performing website driving measurable qualified intake.
• Defined marketing KPIs and a reporting rhythm the leadership team trusts to make growth decisions.

• 8+ years in marketing leadership, including direct law firm experience (tax, accounting, or financial services a strong plus). You understand how marketing works inside a partnership and within attorney advertising constraints.
• Proven experience building and managing a creative team, including designers, content, and digital talent, and getting high‑quality, on‑brand output from them consistently.
• Demonstrated ownership of a revenue‑accountable, data‑driven marketing function, not just brand or communications.
• Already uses AI tools…