Sales and Lifestyle Consultant; Lease-Up - Penny

Job Description

The Sales & Lifestyle Consultant is responsible for achieving the community’s occupancy, revenue, and resident retention goals through a combination of sales, marketing, leasing, and lifestyle programming. This hybrid role executes the full sales cycle—from prospecting, touring, and move-ins to renewals—while also creating, coordinating, and implementing engaging social, wellness, and cultural activities that enhance the resident experience. By blending strong relationship-building skills with creative event planning, the Sales & Lifestyle Consultant plays a key role in both attracting new residents and ensuring long‑term satisfaction for current residents.

• Perform all sales activities to achieve occupancy and revenue goals, including greeting and qualifying prospects, conducting property tours, and showcasing apartment homes.
• Manage the leasing process: process applications, conduct screenings, prepare leases and move‑in packages, and coordinate smooth move‑ins.
• Maintain up‑to‑date prospect data in CRM systems (Entrata, Hyly), track leasing activities, and document all follow‑up communications.
• Monitor market conditions and competitor offerings; assist in developing marketing strategies, specials, and outreach programs.
• Execute prospect follow‑up through calls, emails, thank‑you notes, and creative delivery items to convert leads to leases.
• Ensure show units, amenities, and tour paths meet company standards for cleanliness, presentation, and appeal.
• Support the lease renewal process, including sending renewal notices, meeting with residents, and finalizing renewal documents.

• Plan, coordinate, and execute a variety of daily social, cultural, and wellness activities and events (2–5 per day, 7 days a week), including setup, breakdown, and procurement of necessary supplies.
• Maintain a monthly event calendar, community newsletter, and marketing materials for activities.
• Create resident profiles to tailor events to community interests; coordinate and manage a resident volunteer program.
• Photograph events and residents for marketing use across print and digital platforms.
• Build partnerships with local businesses and organizations to enhance programming, secure sponsor ships, and add value to resident experiences.
• Arrange and manage transportation for off‑site excursions (if applicable).
• Maintain confidentiality and foster positive relationships with all residents.

• Welcome and assist residents on move‑in day, delivering welcome gifts and ensuring a positive transition.
• Coordinate unit readiness, moving services, furniture measurements, and placement assistance.
• Prepare and distribute move‑in paperwork and resident folders to appropriate personnel.

• Organize and maintain marketing materials, sales collateral, and outreach packets.
• Participate in community networking events, local associations, and outreach initiatives to generate new leads.
• Leverage internet marketing tools (Facebook, Instagram, Hyly, email, community website) to drive traffic and interest.

• Prepare daily and weekly reports on tours, move‑ins/move‑outs, and available inventory.
• Assist with budget preparation for activities and manage expenses to budget.
• Complete corporate reporting requirements in a timely and accurate manner.

The hourly range for this position is $24.00 - $28.00.

• Corporate Positions:
  In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance.
• Onsite Property Positions:
  In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee‑only coverage; costs discounted after 3 and 5 years of service.
• Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1…