Car Sales Manager

NEW CAR SALES MANAGER C.A. Russell Ford – Anniston, Alabama

C.A. Russell Ford is looking for an experienced, motivated, and results-driven New Car Sales Manager to lead our New Vehicle Sales Department.

We are looking for more than someone who can simply manage the sales floor. We want a leader, motivator, marketer, and customer-experience champion who knows how to build a successful sales team, drive traffic, increase volume, maintain profitability, and create customers for life.

• Lead, motivate, coach, and hold the new car sales team accountable for performance.
• Establish daily, weekly, and monthly sales goals and actively manage the team toward achieving them.
• Work deals effectively while maintaining both customer satisfaction and dealership profitability.
• Monitor closing ratios, lead response, appointments, showroom traffic, demonstrations, and sold performance.
• Recruit, train, develop, and retain high-performing sales professionals.
• Conduct regular sales meetings and ongoing product and process training.
• Maintain strong knowledge of Ford vehicles, incentives, programs, inventory, and competitive products.
• Work closely with Finance, BDC, Service, Parts, Marketing, and dealership leadership to create a seamless customer experience.

• Must have a proven ability to achieve and maintain excellent CSI (Customer Satisfaction Index) scores.
• Create a customer-first culture throughout the sales department.
• Ensure customers receive consistent communication before, during, and after the sale.
• Personally address customer concerns when necessary and work quickly toward positive resolutions.
• Coach salespeople on proper follow-up, delivery procedures, survey expectations, and relationship building.
• Understand that every sale should lead to repeat business, referrals, and a long-term relationship with C.A. Russell Ford.

• Must possess strong marketing skills and understand that today’s Sales Manager plays an active role in generating business—not simply waiting for customers to walk through the door.
• Work closely with our marketing and BDC teams to develop promotions, campaigns, sales events, and strategies that generate traffic and leads.
• Be comfortable participating in and helping create engaging social media and video content.
• Recognize opportunities to market specific vehicles, inventory, Ford programs, dealership services, and special events.
• Understand digital retailing, internet leads, social media marketing, CRM follow-up, online reputation, and modern automotive shopping trends.
• Encourage the sales team to build their individual brands and actively prospect for new business.
• Develop creative ideas to increase dealership visibility throughout Anniston and surrounding communities.

• Monitor new vehicle inventory, aging, turn rate, market demand, and pricing.
• Ensure inventory is properly merchandised online and on the dealership lot.
• Identify vehicles that require additional marketing or sales focus.
• Assist with ordering and inventory planning based on market demand and dealership objectives.
• Maintain an attractive, organized, and customer-ready sales lot and showroom.

• Automotive sales management experience, preferably in a franchised dealership environment.
• A strong and proven CSI track record.
• Excellent leadership, coaching, communication, and people‑management skills.
• Strong closing and deal‑structuring abilities.
• Excellent marketing, social media, and business‑development instincts.
• Experience working with CRM systems and internet leads.
• Strong organizational and time‑management skills.
• The ability to analyze sales reports, inventory, trends, and performance metrics.
• A…