Communications and Multimedia-Data Specialist

Position Type:
Communications/Media

Date Posted:
6/6/2026

Location:

District Wide

Job Title:

Communications and Multimedia-Data Specialist Exemption:
Exempt/Professional

Reports to:

Superintendent Dept./School:
Communications/Central Office

Primary

Purpose:

Promote positive public relations between the school district and community. Prepare and provide information to the public about the activities, goals, and policies of the school district. Manage and maintain the district's website, educational applications, and data integrations to ensure accurate, secure, and efficient access to digital resources for students, staff, and parents. This role bridges the gap between public relations and instructional technology by maintaining the district's website, driving social media engagement, and ensuring seamless student data integration and software rostering.

Qualifications:

Education/Certification:

Bachelor's degree (preferred)

Special Knowledge/

Skills:

• Excellent public relations, organizational, communication, and interpersonal skills
• Ability to speak effectively before groups of employees, parents, or the public
• Ability to communicate effectively in both written and oral forms with all levels of management, both internal and external
• Knowledge of media relations and public relations functions
• Knowledge of operations of a school district's communication needs
• Knowledge of website content management systems (CMS).
• Experience with student information systems (e.g., ASCENDER).
• Experience with Class Link or similar single sign-on and identity management platforms.
• Knowledge of user provisioning, rostering, and account management.
• Strong troubleshooting and problem-solving skills.
• Ability to manage multiple projects and deadlines.
• Bilingual (preferred)

Experience:

One year of journalism, communications, or a related field (preferred)

Major

Responsibilities and Duties:

Public and Community Relations

Serve as the information liaison between the school district and the community. Serve as district spokesperson and coordinate media coverage including preparing press releases and publishing articles and photos in local media and other publications.

Building and maintaining relationships with journalists and media outlets to disseminate information about the school district, including news releases, media advisories, and facilitating interviews.

Develop and execute public relations plans to enhance the school district's reputation and promote its programs and services.

Serve as district representative or lead on community committees as required. Demonstrate awareness of district-community needs and initiate activities to meet those needs including speaking at civic organization meetings and making presentations.

Manage communication during emergencies or crises, providing timely and accurate information to the public and stakeholders.

Responsible for providing direction for strategy, design, and operation of the District's internal and external marketing, communications, public relations, and engagement activities with the community.

Social Media Management and Digital Content

Assist with marketing various District initiatives through digital and traditional publications to promote schools, departments, and student and employee achievements.

Ensure that public information activities contribute to the attainment of district goals and objectives.

Gather, organize, and disseminate information related to the school district's operations, programs, and policies.

Design, prepare, and edit district publications including newsletters, recruitment brochures, programs for special events, and other publications.

Distribute pertinent information about the district and its activities to employees, parents, and the community via various platforms.

Coordinate writing and photography for stories and campaigns to be posted on the district's website, in publications, and on social media channels.

Responds to requests for data and District information as required in compliance with the Texas Public Information Act.

Communicate important information to school staff and administrators, ensuring consistent messaging across the district.

Track and report on the effectiveness of communication efforts

Website Administration

Maintain and update district and campus websites to ensure accurate, current, and compliant information.

Create, edit, and publish website content, including text, images, documents, forms, and announcements.

Monitor website functionality and resolve issues related to content, navigation, accessibility, and user experience.

Ensure district websites meet state, federal, and accessibility compliance requirements.

Coordinate with departments and campuses to collect and publish website content.

Application and Platform Management

Administer educational and administrative software platforms utilized by the district.

Manage application configurations, settings, updates, and ongoing maintenance.

Provide technical support and troubleshooting for district software applications.

Assist with…