Social Media & Marketing Coordinator

The Zoo encompasses a 485-acre campus and is home to nearly 5,000 animals with about 1.5 million guests visiting annually. The Zoo is a coordinator of international conservation and breeding programs and is the State’s largest environmental educator. The Zoo’s conservation programs protect endangered species and preserve critical ecosystems and its education programs engage audiences at the Zoo, throughout our region, and around the world.

Working Title:
Social Media & Marketing Coordinator
Job Class:
Communications Specialist 1
Agency:
Minnesota Zoological Garden

• Job : 96388
• Location
  :
  Apple Valley
• Full/Part Time
  :
  Full-Time
• Regular/Temporary
  :
  Unlimited
• Who May Apply
  :
  Open to all qualified job seekers
• Date Posted
  : 08/19/2026
• Closing Date
  : 09/01/2026
• Hiring Agency/Seniority Unit
  :
  Minnesota Zoological Garden / Zoological Gardens-MAPE
• Division/Unit
  :
  Operations / Communications
• Work Shift/Work Hours
  : 8:30 A.M. to 5 P.M. with occasional early mornings or evenings
• Days of Work
  :
  Monday
  - Friday with occasional weekends
• Travel Required
  :
  Yes
  - Up to 25% of the time
• Salary Range: $26.89 - $39.22 / hourly; $56,146 - $81,891 / annually
• Classified Status
  :
  Classified
• Bargaining Unit/Union
  : 214 - MN Assoc of Professional Empl/MAPE

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

This position exists to lead the Minnesota Zoo's social media, marketing and e-communications strategies. The role is responsible for developing and implementing clear, consistent and coordinated social media, marketing and e-communications that increase brand awareness, audience engagement and support for the Minnesota Zoo’s mission to save wildlife, while contributing to overall attendance, membership and revenue goals. This position also assists with communication, public and media relations, and marketing initiatives including events, promotions and on-site and off-site media activities.

This position will be required to travel throughout the Minneapolis/St. Paul metro area and occasionally Statewide.

• In alignment with the Zoo-wide editorial calendar, develop, negotiate and execute a comprehensive social media strategy that increases visibility, audience engagement, and visitation to the Zoo, while promoting awareness of the Zoo’s mission to connect people, animals and the natural world to save wildlife.
• In alignment with the Zoo-wide editorial calendar, develop and share communication content through owned media channels to support Zoo marketing initiatives, strengthen audience engagement, and increase visitation.
• Assist with marketing initiatives and cross-functional projects that promote the Zoo, support attendance goals and strengthen organizational communications.
• Provide coordination and maintenance support for departmental tools, workflows, and digital assets to ensure efficiency and alignment across projects.

The following qualifications are required of all applicants seeking consideration for this position. Only applicants whose application materials clearly demonstrate fulfillment of each of these minimum qualifications will be considered for the position. To ensure accurate evaluation, your resume must clearly describe your experience in the required areas. For each job, include whether it was full-time, part-time, or intermittent/on-call; how many hours per week you worked;

and the month and year you started and ended.

• 1 year of experience in social media strategy and platforms to plan, create, schedule and manage compelling written, video and visual content for social media channels
• 1 year computer skills experience including Microsoft Office Suite, (Word, Excel, PowerPoint, Outlook, Teams, SharePoint) sufficient to collect, organize and analyze data.
• Knowledge of Adobe Creative Suite (Photoshop, Illustrator) sufficient to create engaging…