Director II – Strategic Communications

Director II – Strategic Communications

Job

Reports to:

Senior Executive Director of Communications

Pay Grade: 405

Days: 239 days

FSLA Status:
Exempt

The Director of Strategic Communications leads the creative strategy and marketing efforts for Fort Worth ISD, ensuring consistent, compelling brand‑aligned communications across all platforms. This role supports the Senior Executive Director and oversees the district's graphic designers, webmaster, and social media/marketing coordinators, fostering a collaborative and innovative team environment.

• Lead the creative team to ensure all digital and print deliverables are branded and aligned with district goals.
• Serve as project manager for all creative communications and marketing projects.
• Conduct initial assessment of all creative project requests, prioritize work, and collaborate with designers to ensure creative ideas meet brand standards and project goals.
• Review, edit, and provide feedback on all visual communications before publishing.
• Track, report, and analyze all available creative project data.
• Use a variety of creative communication applications including Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere, Adobe Audition, Adobe Spark, Canva, Finalsite, Tableau, Word Press, HTML, CSS, project management software, Google Analytics, Google Ads, Google Tag Manager, social media platform ad management, digital newsletter software, survey software and operating systems.

• Supervise and guide a team of webmasters, ensuring alignment with district goals, user experience best practices, and accessibility standards.
• Establish and enforce consistent branding, content guidelines, and visual standards across all district websites.
• Develop and oversee a streamlined, user‑friendly process for website update requests and new page creation.
• Ensure school and district webpages include optimized titles, meta descriptions, alt text, and structured content to improve discoverability.
• Use Google Analytics and Search Console to monitor traffic sources, popular pages, bounce rates, and search queries.
• Provide training, tools, and ongoing support to keep content accessible, engaging, and aligned with brand and communication goals.
• Design and maintain clear, streamlined navigation for an intuitive, user‑friendly website.
• Regularly assess site structure and user behavior to make data‑informed updates.

• Supervise and support a team of social media content creators, ensuring timely, positive, and aligned content.
• Oversee creation and curation of content across all district social media platforms, reflecting district values and celebrating successes.
• Collaborate with departments and campuses to amplify important messages, events, and achievements.

• Perform preventative maintenance on tools and equipment and ensure they are safe to operate.
• Follow established safety procedures, including lifting and climbing.
• Correct unsafe conditions in the work area and report them promptly.

• Select, train, supervise, evaluate staff, and make personnel recommendations related to assignment, retention, discipline, and dismissal.

• All employees must maintain a commitment to the district’s mission, vision, and strategic goals.
• Exhibit high professionalism, standards of conduct, and work ethic.
• Demonstrate high‑quality customer service and build rapport with consumers.
• Show cultural competence, respect for coworkers, and teamwork; respond appropriately to confrontational situations.

• Perform all job‑related duties as assigned in accordance with board rules, policies, and regulations.

• Expertise in website architecture, user…