WasteLAB & Sustainable Product Manager- Marketing req
Listed on 2026-06-29
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Business
Marketing Strategy, Product Manager, Business Development
WasteLAB & Sustainable Product Manager
- Marketing
Work Mode: Onsite
Location: Onsite – Kohler, WI
OpportunityKohler Co. is seeking a WasteLAB & Sustainable Product Manager – Marketing to lead the product, category, and commercialization strategy for WasteLAB, while also supporting broader sustainable product strategy across the portfolio in partnership with the Kohler KBA & KBI businesses.
The role operates at 70% WasteLAB product management, category strategy and marketing, and 30% enterprise sustainable product insights and strategy support.
This role partners closely with the Business Development Manager, Sustainable Living, Product Management, Category Management, Engineering, Operations, Sales, and Marketing teams to ensure sustainable product insights, competitive intelligence, and market trends inform product decisions and commercialization strategies.
It is a high‑impact role operating in a startup‑like environment within Kohler, requiring strong strategic thinking, hands‑on execution, and cross‑functional influence.
Role SummaryThe Sustainable Product & WasteLAB Manager – Marketing is responsible for:
- Driving WasteLAB product and category strategy, go‑to‑market execution, and sales enablement.
- Providing sustainable product insights, competitive intelligence, and market perspective to support enterprise sustainable product strategy.
- Translating sustainable product innovation into clear, market‑ready value propositions.
This role does not own P&L but is accountable for strategic influence, commercialization effectiveness, and revenue‑driving outcomes for WasteLAB and sustainable products across regions and businesses.
Key Responsibilities WasteLAB Product & Category Strategy (70%)Focus:
Strategy, commercialization, and growth.
- Develop and own the multi‑year product and category strategy for WasteLAB.
- Identify growth opportunities, portfolio gaps, and category expansion ideas.
- Partner with the Business Development Manager to align WasteLAB strategy and broader sustainable product priorities.
- Support prioritization decisions across new products, distribution partners, merchandising, and sales training.
Outcome: A focused, market‑driven WasteLAB strategy that supports growth and differentiation.
Enterprise Sustainable Product Strategy (30%)Focus:
Insight, intelligence, and strategic partnership.
- Gather and synthesize competitive intelligence, market trends, and customer insights related to sustainable products.
- Identify white‑space opportunities, portfolio gaps, and emerging sustainability trends.
- Partner with the Business Development Manager, Sustainable Product Strategy to:
- Bring forward insights to inform enterprise sustainable product strategy.
- Support portfolio and investment discussions.
- Collaborate with Category & Product Management and Sustainable Living teams to ensure sustainability insights are integrated into broader product strategy conversations across regions and businesses.
Outcome: Enterprise sustainable product strategy informed by market‑relevant, competitive, and customer‑driven insights.
Product Roadmap & New Product Development- Partner with Product Management, Engineering, R&D, and Industrial Design to:
- Define product requirements.
- Develop and execute product roadmap for WasteLAB. Partner with regions and businesses to inform sustainable product priorities.
- Embed sustainability and circularity principles into WasteLAB products.
- Provide voice‑of‑customer and market insights throughout the NPD process.
- Support trade‑off decisions related to performance, cost, manufacturability, and sustainability outcomes.
- Lead marketing strategy for WasteLAB products (non‑plumbing categories), including:
- Positioning and value propositions.
- Messaging and differentiation.
- Go‑to‑market and launch planning.
- Distribution partner product training and merchandising.
- Partner with Kohler Marketing, Category, Product Management and Sustainable Living teams to ensure WasteLAB launches (plumbing categories) are supported with:
- Purpose‑driven storytelling.
- Credible sustainability claims.
- Clear customer value articulation.
- Product training and merchandising (samples, displays).
- Partner with…
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