Product Marketing Manager

Product Manager
Who We Are
Essity is a global leader in health and hygiene headquartered in Stockholm, Sweden, with a North American headquarters located in Philadelphia, PA. We are a multi-billion-dollar company with a purpose to break barriers to well-being for the benefit of consumers, patients, care givers, and customers across the globe. We do this through innovations in our Professional Hygiene, Personal Care, and Health & Medical business units that provide hygiene and health solutions to over a billion people every day worldwide.
Working at Essity is more than a career, it is where you will play your part in a better future, to improve well-being for people and have opportunities to drive positive change for society and the environment. As an employee at Essity, you will belong to a team where you feel valued, are safe, supported to grow and challenged to generate business results in a friendly and open atmosphere.
About The Role
The Product Manager, Hand Towels North America is responsible for implementing the Product Strategy and executing tactical plans for a product assortment on a regional basis. Accountable for overseeing the product lifecycle, supporting product strategies, and ensuring successful product launches. The role focuses on launch excellence, product management, and assortment optimization to ensure a competitive and profitable assortment. Working in a matrix organization, the job will collaborate with marketing, sales, innovation, R&D, sourcing, and manufacturing.
Additionally, the Product Manager assists in tracking key performance indicators (sales volume, revenues, spending, etc.), analyzing them against forecasts to identify areas where the sales performance of the brand/product/service needs to be improved. This position develops knowledge of the organization's brands, products, services, and customers by working closely with senior Product/Brand Managers.
The ideal candidate should/could live in Philadelphia, PA.
We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.
What You Will Do

• Support the development of the product & portfolio strategy to achieve business results
• Assist in implementing strategic and tactical portfolio plans in line with regional business objectives

• Support the execution of Life Cycle Management from product launches to end of life in coordination with key departments
• Support product optimization and development initiatives to execute the product roadmap while ensuring manufacturability, reducing complexity, and driving cost/quality improvements
• Assist in implementing cost/quality/sustainability improvement projects
• Participate in innovation projects by providing customer & business input, developing project briefs, and defining value-based pricing attributes

• Collaborate across the full value chain (E2E from market to R&D) to achieve a competitive, optimized, and profitable assortment that meets strategic aspirations across geographies and channels
• Understand market needs across geographies and channels and support the implementation of agreed market requests based on approved business cases
• Capture customer and business insights to help shape the category

• Assist in developing and aligning launch plans, including defining KPIs
• Support market execution of product launches and post-launch follow-up. Track and report key performance indicators to ensure the achievement of launch targets

• Manage the Phase-In, Phase-Out (PIPO) process, coordinating with sales, customer service, product supply, planning, and revenue management
• Ensure specifications of articles produced/sold comply with legal and regulatory demands
• Provide regional product support to stakeholders in the full value chain

• Contribute to business success by analyzing product profitability impact and setting, tracking, and achieving category KPIs. Work with key…