Hybrid Social Media Art Director - Visual Storytelling Lead

* This is a hybrid role with three weeks per month onsite (Mon. – Thurs.). The fourth week is fully remote.
We’re looking for a Social Media Art Director to lead the creative vision across our social platforms. This role blends concept-driven thinking with hands-on design, ensuring our social content is visually compelling, culturally relevant, and unmistakably on-brand. You’ll collaborate closely with social strategy, marketing, and creative partners to tell stories that connect, engage, and inspire.

Responsibilities

• Own and evolve the visual creative direction for all social media content across platforms (Instagram, Tik Tok, Facebook, Pinterest, emerging channels)
• Translate brand strategy, campaigns, and trends into scroll-stopping, social-first creative
• Concept, design, and oversee the execution of static, animated, and short-form video content
• Partner with Social, Marketing, Copy, and Production teams to develop cohesive storytelling and campaigns
• Ensure all social assets reflect Lands' End brand guidelines while pushing creative boundaries
• Stay ahead of social, design, and cultural trends, bringing fresh ideas to the table
• Provide art direction and feedback to designers, freelancers, creators, and content partners
• Manage multiple projects on tight timelines without sacrificing quality

Qualifications

• 5+ years of experience in art direction, graphic design, or visual creative—preferably with a strong focus on social media
• A standout portfolio showcasing social-first concepts and execution
• Deep understanding of platform-specific best practices and performance-driven creative
• Strong typography, layout, color, and visual storytelling skills
• Experience working with photography, video, motion, and mixed media
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere) and/or comparable tools
• Collaborative mindset with the ability to take feedback, iterate quickly, and lead creatively
• Experience with lifestyle, fashion, or consumer brands
• Familiarity with creator/influencer content and UGC
• Motion graphics or video editing expertise

The pay range for this position is $80,000 - $100,000. An employee’s pay within the salary range will be based on numerous factors including, but not limited to, relevant education, qualifications, experience, skills, geographical location, and business or organizational needs. This position may also be eligible for annual merit increase, bonus, and/or incentive compensation. We also offer a comprehensive benefits package including paid time off, health, dental, vision, and disability benefits.

Job Title:

Social Media Art Director (Hybrid from NY or WI)