Campground Manager - Wisconsin Dells, WI KOA

General Manager (GM) – Job Description

KCN is an outdoor hospitality investment and management company. We focus on purchasing value‑add campground properties, improving and stabilizing them, and then managing and growing them with our in‑house property management team. We’re focused on building a portfolio of the best RV campgrounds in the country – where our guests love to visit and our team loves to work.

Our Mission is to invest in outdoor hospitality: to create unique experiences that bring our guests closer to nature and each other, to provide a rewarding work environment for our team members, and to achieve outstanding financial returns for our investors.

Our Vision is to build a growth‑oriented company that provides our team with enriching personal and professional opportunities while delivering outstanding returns for our stakeholders.

The GM is responsible for the day‑to‑day operations of an individual campground property, ensuring a high‑quality guest experience, strong financial performance, and effective team leadership. This role requires balancing operational excellence with community engagement, revenue generation, financial stewardship, and being a leader for the onsite team. The GM serves as the on‑site leader accountable for guest satisfaction, property performance, and team leadership.

The GM oversees all aspects of property operations, ensuring that the campground is safe, welcoming, and efficiently run. This includes leading and supervising the onsite team, maintaining facilities, ensuring compliance with brand standards, and providing an exceptional guest experience.

• Oversee daily operations of the campground, including housekeeping, grounds, and maintenance as well as guest services, which includes the Kampstore, food and beverage (if applicable), events and activities, etc.
• Oversee ongoing contracts/permits and filings for campground systems as necessary: water, septic, business licenses, etc.
• Ensure compliance with KOA brand standards, company policies, and local regulations.
• Maintain a safe environment for guests and onsite team, including adherence to safety procedures and emergency protocols.
• Implement and oversee staffing schedules to ensure adequate coverage during peak and off‑peak periods.
• Serve as the primary point of contact for guests, handling escalated concerns with professionalism and unreasonable hospitality.
• Work with Regional Manager and Operations Lead on ongoing property repairs, maintenance and CAPEX projects.
• Oversee all park infrastructure, buildings, operating equipment, and tools and ensure they are properly maintained and accounted for.
• Develop and manage an annual events calendar for the property. Work with KCN Marketing to promote and drive awareness.

The GM builds and sustains strong relationships within the local community, fostering goodwill and driving business through partnerships, events, and local marketing initiatives.

• Represent the campground at community events, local tourism boards, and chambers of commerce.
• Develop partnerships with local attractions, vendors, and businesses to enhance the guest experience.
• Plan and support campground events that engage both guests and the local community. Work with marketing to drive promotion and awareness.
• Encourage and track guest reviews to maintain a strong online reputation via both Google Reviews and KOA NPS (Net Promoter Score). Marketing is responsible for review responses. Address ongoing concerns or complaints made visible through ongoing review analysis.
• Support and drive contributions to Care Camps Foundation through onsite events like the pancake breakfast, treasure hunts, etc.

Driving revenue growth through occupancy, premium site utilization, and effective marketing is central to the GM's role. The manager actively monitors demand, identifies opportunities, and implements strategies to maximize revenue. A critical component of this responsibility is serving as an active member of the property's Revenue Management Team – a cross‑functional group comprising the GM,…