Director of Business Sales

Overview

At TDS Telecom, connecting people is at the heart of everything we do. We are forward thinkers who leverage cutting‑edge fiber internet technology to strengthen communities. We are dedicated to excellence, which drives us to succeed together, creating a better world through meaningful connections. Ready to make an impact?

As the Director of Business Sales, you will lead all sales and commercial revenue activity across assigned growth territories, which may include cable, CLEC, ILEC, and expansion markets. In this role, you are accountable for the full commercial revenue function by driving customer acquisition, retention, and revenue growth while ensuring your team consistently meets or exceeds business targets.

You will partner closely with the Vice President of Sales to shape market strategy and translate it into clear execution plans. You’ll lead day‑to‑day performance by setting direction, monitoring results, and making data‑driven adjustments to optimize outcomes. Your leadership will span a multi‑channel sales organization, including outside sales, inside sales, and account management, ensuring alignment, productivity, and a strong focus on delivering results.

As Director, you will also play a critical role in executing the company’s go‑to‑market strategy by working cross‑functionally with Marketing, Product, Customer Support, HR, and Operations. You’ll ensure your teams are equipped with the right tools, processes, and training while driving collaboration that enhances customer experience and supports efficient delivery of services.

Success in this role means leading high‑performing teams, navigating competitive growth markets, and continuously improving how the organization drives commercial revenue and delivers on its brand promise.

• Develop, lead and mentor a team of dedicated managers who can drive our sales teams to meet and exceed goals to add customers and commercial RGUs. Acquire, retain, and grow our assigned customer base and revenues in highly competitive markets. Promote a “hunting” sales culture by utilizing activity‑based lead measures for sales channels. Develop territory management and customer targeting strategies to meet sales goals including customers, specific units, monthly recurring charge (MRC) adds and total billed revenue (T ).
  
  Provide day‑to‑day direction and coaching to managers on employee performance management, executing sales and service strategy, recruiting and hiring; and company/product positioning.
• Provide company‑wide support for the commercial sales teams to ensure timely implementation, training, and billing. Coordinate, facilitate and lead interdepartmental communication to meet marketplace needs, improve processes, and resolve escalated customer/company problems. Be a strong advocate for cooperative solutions that benefit TDS and our customers.
• Educate other teams on the marketplace demand and needs of each market. Drive product sales by effectively representing our customers and sales channels in the product development and product management areas including idea generation, pricing recommendations, product promotion development and leading teams to support our initiatives. Monitor the external competitive environment for competitive advantages in customer service processes/procedures and product development.
• Participate in the development of the vision and strategic imperatives for the Commercial Sales Teams. Forecast monthly and quarterly sales performance; carry a monthly quota and develop revenue goals within an annual budget and 5‑year strategic plan. Craft and implement action plans to deliver and explain our strategy and tactical plans to the field. Interface with senior management to ensure overall achievement of revenue goals and profitability on specific projects.
  
  Manage an annual cost center budget with the goal of meeting cost of acquisition and cost of retention goals.
• Maintain key customer contacts and serve as senior resource for sales negotiation with new and existing accounts. Craft business cases and assess profitability and customer/company impact before deciding. Represent TDS throughout the service…