Regional Sales Manager

If you love good food, want room to grow in your career, and want to sell a product you can stand behind this is a perfect position for you.

The Regional Manager is responsible for achieving company sales goals and winning new business throughout the Midwest. This includes introducing new products to customers, executing organizational initiatives, and drives sales of key items with customers for long-term growth. Accounts will be across retail meat, deli, food service and industrial channels. You will work directly with our broker partners to drive existing products through execution, distribution and new item placement.

• Travel to stores throughout Wisconsin and the surrounding region visiting meat and deli departments (3-4 days a week)
• Maintain relationships with store owners and department directors with annual or quarterly brand reviews. Build strong relationships with buyer, broker, and distributor networks. Service businesses big and small; at the store and corporate level.
• Develop and execute sales strategies to grow retail, deli, food service, and industrial ingredient accounts.
• Manage and expand key accounts (national retailers, regional grocers, food manufacturers, restaurants, distributors).
• Build and implement pricing, trade promotion, and discount programs
• Represent Badger Ham at trade shows, industry events, and community activations (e.g., Hot Ham Sundays).

• Partner with operations and finance to forecast demand, set realistic sales targets, and ensure profitable growth.
• Manage incoming POs to ensure full and on-time delivery while minimizing shrink or out of stock instances
• Lead, mentor, and develop sales team members to achieve ambitious goals.
• Collaborate with marketing to align branding, trade show strategies, and promotional campaigns.

• Track category trends (deli, prepared meats, charcuterie, plant-based) and translate insights into actionable strategies.
• Monitor competitor activity, pricing, and merchandising strategies to maintain a competitive edge.

• Bachelor’s degree from an accredited four-year college or university and 5-10+ years relevant experience; or equivalent combination of education and experience, required.
• 2+ years of progressive sales leadership experience in food, beverage, or CPG (meat industry preferred).
• Proven track record of securing and growing accounts with major grocery retailers, distributors, or food service chains.
• Strong negotiation and relationship-building skills with buyers and brokers.
• Entrepreneurial spirit with the ability to thrive in a fast-growing, family-owned business environment.
• Willingness to travel (50%) for customer visits primarily in the state of Wisconsin. Also, trade shows, and industry events.
• Experience with Microsoft office suite (Excel, Word, PowerPoint)

• Opportunity to shape the growth of a storied Wisconsin food brand.
• Competitive salary with performance-based bonus.
• Health, dental, vision, and retirement benefits.
• A collaborative, entrepreneurial culture with deep Wisconsin roots.
• The chance to build a national brand from a local favorite.