Executive Vice President of Brand & Mission

• Location 218 E LAWRENCE ST,APPLETON, WI, ,United States
• Employee Type Full Time Exempt

• Phone

Make an Impact That Matters

The YMCA of the Fox Cities is seeking a dynamic and visionary Executive Vice President of Brand & Mission Advancement to elevate our brand, expand our philanthropic impact, and deepen our connection to the community.

As a key member of the executive leadership team, the EVP of Brand & Mission Advancement provides strategic leadership across:

• Marketing & Brand
• Communications
• Resource Development
• Community Engagement & Partnerships
• Special Events

This leader partners closely with the President & CEO, Board of Directors, and senior leaders to advance the YMCA’s 2030 ONE MISSION ONE VISION Strategic Plan
, driving philanthropic revenue, enhancing visibility, and positioning the YMCA as a trusted community leader.

The EVP leads a team of 10 professionals across marketing and resource development, with four direct reports, fostering a collaborative and high-performing culture.

A detailed position, organization, and community profile can be found here .

• Lead Brand & Marketing Strategy
  • Serve as chief steward of the YMCA brand, ensuring consistency, clarity, and impact across all channels
  • Drive data-informed, multi-channel marketing strategies that increase membership, program participation, and community awareness
  • Leverage digital platforms, storytelling, and analytics to grow engagement and reach diverse audiences
  • Lead a comprehensive advancement strategy, including annual, capital, major gifts, grants, and planned giving
  • Oversee an annual fundraising goal exceeding $2M and hold a key leadership role in a $50M capital campaign
  • Build a strong culture of philanthropy engaging staff, volunteers, and board members
• Shape Strategic Communications
  • Lead internal and external communications strategy that amplifies impact and inspires action
  • Serve as a key organizational spokesperson and manage media relationships
  • Oversee storytelling, campaigns, and publications that position the YMCA as an indispensable community partner
• Strengthen Community Partnerships & Influence
  • Build and sustain strategic relationships with civic, corporate, and government partners
  • Engage in regional leadership, advocacy, and community initiatives to expand the YMCA’s visibility and impact
  • Position the YMCA as a trusted convener addressing key community needs
• Lead Signature Events & Engagement
  • Oversee high-impact fundraising and community events that elevate the brand and deepen donor engagement
  • Align events with campaign goals, stewardship strategies, and community connection

• 10+ years of progressive executive leadership experience in fundraising, marketing, communications, or advancement
• Proven success leading major gifts, campaigns, and comprehensive fundraising strategies
• Strong background in branding, digital marketing, and multi-channel communications
• Experience building and leading high-performing teams
• Demonstrated ability to engage board members, donors, and community stakeholders
• Strong business acumen and data-driven decision-making skills
• Experience with CRM systems and performance analytics
• Passion for the YMCA mission and values

• Experience in a multi-site nonprofit

The YMCA of the Fox Cities offers a competitive and comprehensive benefits package, including:

• Competitive salary based on experience
• Medical, dental, and vision insurance
• Generous paid time off and holidays
• Free family YMCA membership and program discounts
• Wellness programs and incentives, including EAP and Care Coaches
• 12% employer-funded retirement contribution after eligibility period

As the largest YMCA associations in Wisconsin, we serve more than 70,000 individuals annually through programs that strengthen youth development, healthy living, and social responsibility.

You’ll join a mission-driven organization committed to strengthening community, serving individuals across multiple locations, programs, and partnerships each year.

This is more than a leadership role, it’s an opportunity to shape the future of a community.