Executive Vice President of Brand & Mission

Job Description

Make an Impact That Matters

The YMCA of the Fox Cities is seeking a dynamic and visionary Executive Vice President of Brand & Mission Advancement to elevate our brand, expand our philanthropic impact, and deepen our connection to the community.

As a key member of the executive leadership team, the EVP of Brand & Mission Advancement provides strategic leadership across:

• Marketing & Brand
• Communications
• Resource Development
• Community Engagement & Partnerships
• Special Events

This leader partners closely with the President & CEO, Board of Directors, and senior leaders to advance the YMCA’s 2030 ONE MISSION ONE VISION Strategic Plan, driving philanthropic revenue, enhancing visibility, and positioning the YMCA as a trusted community leader.

The EVP leads a team of 10 professionals across marketing and resource development, with four direct reports, fostering a collaborative and high-performing culture.

• Bachelor’s degree, Master’s preferred
• 10+ years of progressive executive leadership experience in fundraising, marketing, communications, or advancement
• Proven success leading major gifts, campaigns, and comprehensive fundraising strategies
• Strong background in branding, digital marketing, and multi-channel communications
• Experience building and leading high-performing teams
• Demonstrated ability to engage board members, donors, and community stakeholders
• Strong business acumen and data-driven decision-making skills
• Experience with CRM systems and performance analytics
• Passion for the YMCA mission and values

• CFRE or similar fundraising credential
• Experience in a multi-site nonprofit

Lead Brand & Marketing Strategy

• Serve as chief steward of the YMCA brand, ensuring consistency, clarity, and impact across all channels
• Drive data-informed, multi-channel marketing strategies that increase membership, program participation, and community awareness
• Leverage digital platforms, storytelling, and analytics to grow engagement and reach diverse audiences

Drive Fundraising & Philanthropy

• Lead a comprehensive advancement strategy, including annual, capital, major gifts, grants, and planned giving
• Oversee an annual fundraising goal exceeding $2M and hold a key leadership role in a $50M capital campaign
• Build a strong culture of philanthropy engaging staff, volunteers, and board members

Shape Strategic Communications

• Lead internal and external communications strategy that amplifies impact and inspires action
• Serve as a key organizational spokesperson and manage media relationships
• Oversee storytelling, campaigns, and publications that position the YMCA as an indispensable community partner

Strengthen Community Partnerships & Influence

• Build and sustain strategic relationships with civic, corporate, and government partners
• Engage in regional leadership, advocacy, and community initiatives to expand the YMCA’s visibility and impact
• Position the YMCA as a trusted convener addressing key community needs

Lead Signature Events & Engagement

• Oversee high-impact fundraising and community events that elevate the brand and deepen donor engagement
• Align events with campaign goals, stewardship strategies, and community connection

• MISSION ADVANCEMENT
  - Aligns strategies, decisions, and resources to maximize community impact
• COMMUNICATION & INFLUENCE
  - Effectively engages, inspires, and builds trust with diverse stakeholders
• PHILANTROPHY
  - Advances a culture of giving and drives sustainable resource development
• COLLABORATION
  - Builds strong partnerships and works across teams to achieve shared goals
• OPERATIONAL EFFECTIVENESS
  - Uses data and strategic thinking to drive performance and results
• PERSONAL GROWTH
  - Demonstrates self-awareness, adaptability, and a commitment to continuous learning