Channel Marketing Analyst II, Projects & Specs req

Channel Marketing Analyst II, Projects & Specs

Work Mode:

Onsite

Location:

Onsite, 4 days per week– Kohler, WI

The Channel Marketing Analyst II, Projects & Specs is responsible for partnering with Kohler Communications for driving the creation & dissemination of trade-specific assets and digital campaigns to support indirect customers (developers, ownership groups, general contractors, hotel flags, architects and designers, engineers, distributors, and trade partners). In conjunction with asset development, the analyst needs to perform comprehensive and detailed marketing analysis and persuasively make recommendations based on results.

Other competencies associated with primary function and scope are as follows:

• Creative problem solving to bring an on-brand experience to market.
• Possess in-depth competitor and market share understanding.
• Display initiative to remove obstacles.
• Demonstrate high-level presentation/communication skills.
• Work across functional areas to see the “big picture.”
• Set strong examples through work product, attitude, technical skills, and project management tools/philosophies used.
• Function as a leader in all facets of analyst position.
• Understand trade channels (developers, ownership groups, general contractors, hotel flags, architects and designers, engineers, distributors, and trade partners) and own communication to the customer.
• Developing and compiling layers of in-depth information and statistics, maintaining on-going files necessary for management to develop forecasts, recommendations on marketing strategies, new products, and strategic plans.

• Support go to market strategies for indirect customer base, including developers, ownership groups, general contractors, hotel flags, architects and designers, engineers, distributors, and trade partners.
• Develop & maintain strong relationships with key customers, sales executives, and internal stakeholders to ensure seamless execution and feedback driven improvement.
• Work cross-functionally to coordinate channel needs with category strategy, product teams, demand planning, supply chain, customer service, pricing, sales enablement, and communications.
• Literature Updates
  :
  Work with the Kohler Creative Agency and other channel/product stakeholders to update product & program literature.
• Salesforce Campaigns
  :
  Drive audience segmentation, campaign email deployment, tracking & reporting. Manage customer-related tasks via salesforce dashboard & reporting creation.
• Email
  :
  • Building, testing and sending email in Salesforce Marketing Cloud, SMS and MMS messages and marketing automations including managing data extensions.
  • Manage strategy & execution of channel focused emails including:
    New products, Trade Shows, Events.
  • Providing ongoing measurement and analysis of email campaigns; preparing data-driven recommendations for ongoing optimization of messaging and content.
  • Growing email signups & subscriptions.
  • Championing compliance standards (i.e., CAN-SPAM and CASL) and best practices around analysis and requirements.
• Collaborate with Product Category Strategy on creation of sell sheets & marketing collateral (samples/side-by-side selling aids) for Trade-related product launches.
• Work with Trade Channel Managers to coordinate on all Trade-related deliverables and channel tactics with Category Strategy.
• Coordinate with Trade Channel Managers on conversions/project wins that will impact demand/production planning & forecasting.
• Coordinate product placement for mock-up rooms and project samples via FOC budgets.
• Collaborate w/Trade Channel Managers on creation of customer specifications (via Spec Deck, etc.) to support Sales & Marketing.
• Maintain & update internal site (SharePoint), including customer pricing files (first purchaser pricing, brand-specific market pricing grids, hospitality matrix, etc.) for P&S channels.
• Assist in the content creation & presentation development to support Trade communications—both internal and customer-facing.

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 3+ years of marketing or channel management experience, ideally in building products, durable goods,…