Marketing Operations Strategist

Job Description

Strategist, Marketing Operations

The Marketing Operations Strategist is responsible for the technical deployment of marketing activities for the company, including the management and qualification of leads, data collection and reporting, and the administration of Salesforce and Marketing Cloud Account Engagement (MCAE). This position will be tasked with fully understanding the customer lifecycle, and the implementation of complementary marketing programs to positively impact customer acquisition.

The following is a list of essential functions which may be subject to change at any time and without advance notice. Management may assign new duties, reassign existing duties, or eliminate a function.

• Map the lead generation and lead qualification process with corresponding associated marketing tactics
• Assist in the mapping of customer lifecycle and associated marketing campaign touches
• Implement and monitor automated MCAE campaigns including creating emails and landing pages within MCAE
• Create and maintain Salesforce reporting as directed
• Provide strategic oversight into the Ampersand Salesforce use case and provide suggestions and improvements
• Manage and maintain data migration between Salesforce and MCAE
• Other duties as assigned

• Minimum of two (2) years of experience administering Salesforce within an organization or as an agency partner/expert
• Bachelor’s degree in marketing or business, or equivalent experience in marketing, business, marketing operations, sales operations, or related field
• Salesforce certifications preferred

• Salesforce Marketing Associate
• Salesforce Administrator

• Demonstrated project management skills
• Excellent interpersonal, verbal, and written communication skills; ability to maintain confidentiality
• Proficient in Microsoft Office, including Outlook, Teams, Word, Excel, Share Point
• Self-starter with a strong sense of ownership and involvement
• Demonstrated ability to work independently, establish priorities, multi-task and meet deadlines
• Strong attention to detail
• Effective interpersonal and relationship management skills
• Strong organizational, time management, and planning skills
• Ability to function well in a fast-paced environment
• Ability to think critically and act quickly

Hybrid work environment with some required in-office work. Traditional office environment with no unusual work conditions. Prolonged periods sitting at desk and working on computer. Frequent use of keyboard with repetitive motion of hands, wrists, and fingers.

Ampersand, Inc. promotes an equal opportunity workplace, which includes reasonable accommodations of otherwise qualified disabled applicants and employees. Speaking, hearing, and vision are required to perform essential functions. Digital dexterity and hand/eye coordination in operation of office equipment. Light lifting (~25 lbs.) and carrying of supplies, files, etc. Body motor skills sufficient to enable the incumbent to move from one office location to another.

Please do NOT apply without Salesforce experience!