Sr. Marketing Manager

Accelerate the possible by joining a winning Amcor team that’s transforming the packaging industry and improving lives around the world. At Amcor, we unpack possibility through innovative and responsible packaging to provide solutions that benefit our customers, people and planet. More than 10,000 consumers worldwide encounter our products every second and rely on us for safe access to food, medicine and other goods.

We value their trust by making safety our guiding principle, an integral part of how we do business.

The Senior Marketing Manager develops and executes the strategy for the marketing space they lead to drive profitable growth. This role will develop a comprehensive understanding of market needs in the packaging segment, create winning value propositions, and understand current and future trends for innovation to maintain a marketplace advantage. Responsibilities include establishing growth targets based on market dynamics, leading promotion of market solutions through trade shows, associations and external promotion, and guiding and executing on the plans with direct and extended teams.

• Define the opportunity in the market, including customer makeup and opportunity sizing
• Define promotional activities and pipeline for products based on strategy, including trade shows and promotional materials
• Inform organization how to win in the assigned market, including definitions around product and pricing needs and geographic & specific end-market definition
• Determine financial targets and marketing mix Key Performance Indicators (KPIs) to deliver against targets
• Lead and execute all aspects of business development strategy for new and emerging technologies or products

• Inform Product Marketing Management teams on long-term capacity and technology platform needs
• Lead and collaborate across functions to develop right-to-win spaces
• Ensure ongoing marketplace advantage across criteria informed by strategic focus, delivering competitive advantage, and customer-defined winning performance characteristics

• Define leading marketing prospects
• Leverage and lead internal resources to ensure demand generation driven market projects
• Collaboratively lead engagement of customers with the Sales team and project the differentiated value proposition developed for the market
• Collaboratively develop customer-specific selling collateral with Marketing communications
• Collaboratively develop customer specific strategies, tactical plans, and capacity needs with Sales, Service, Operations, and Research & Development
• Collaboratively lead development of bid pricing and contract negotiation pricing and terms with Pricing Development; drive contract negotiation through Amcor Flexibles North America contract processing, to include timely partnership with stakeholders where appropriate

• Develop product innovation trends based on marketplace and competitive analysis
• Collaboratively partner with Marketing Product Management on R&D innovation pipeline development, and ensure marketing and financial discipline against that pipeline
• Partners with Sales Leadership and Account Managers to gain AFNA approval for key deal reviews and proposals
• Lead R&D resources prioritization with Senior R&D Managers to achieve short and long-term goals
• Commercial Leader for Plant Profit teams

• Closely monitor and understand consumer, retail and customer landscape to identify trends in each of these components
• Understand Global Amcor capabilities and global trends
• Understand Commercial guidance on desired new and existing business decisions in support of new opportunities
• Leads communication of key trends after translating trends into market needs which can be delivered through flexible and rigid, polymer-based packaging
• Monitor and summarize ongoing strategic moves of main competitors
• Develop and lead marketing value proposition development
• Align and lead Amcor brand strategy and communications…