Marketing Content Specialist

Marketing Content Specialist

Callen – Southwestern Wisconsin

Are you someone who notices the details others miss? Do you know how to turn real work into a story people connect with?

We’re looking for a Marketing Content Specialist to help capture and share the work happening every day across our projects. This role is hands‑on and execution‑focused, working both in the field and behind the scenes to support our marketing efforts.

You’ll be responsible for creating consistent, high‑quality content that reflects our craftsmanship, our people, and the experience we deliver to homeowners.

This is a great opportunity for someone who wants to build real‑world experience and grow their skill set across multiple areas of marketing.

• Content Capture & Creation
• Capture photo and video content on job sites, in Design Centers, and during homeowner interactions
• Document projects from start to finish (before, during, after)
• Edit and prepare content for use across digital platforms
• Content Writing & Messaging
• Write engaging social media captions that reflect our brand voice and project stories
• Draft blog posts, website updates, and short‑form content to support SEO, AEO, and client education
• Assist in writing marketing messaging for campaigns, promotions, and multimedia channels (radio, CTV, etc.)
• Support the development of clear, consistent messaging across all platforms

• Create and publish content across platforms, including Facebook, Instagram, Nextdoor, You Tube, Linked In, and Google
• Manage social content calendar with defined cadence
• Write clear, engaging captions and short‑form content
• Email & Campaign Support
• Manage email campaigns, including newsletters and promotional sends
• Support the execution of marketing campaigns and seasonal promotions
• Content Planning & Coordination
• Help maintain and execute the marketing content calendar
• Coordinate with internal teams to gather project updates and content opportunities
• Develop data‑driven content recommendations based on audience engagement, lead generation, and campaign performance

• Work with Sales, Design, and Production teams to capture content and align messaging
• Support general marketing and brand initiatives as needed

• 2–3 years of experience in marketing, content creation, or a related field
• Strong writing and communication skills
• Experience creating photo and video content (professional camera experience is a plus, but not required)
• Familiarity with social media platforms and basic content tools (Canva, Adobe, or similar)
• Organized and able to manage multiple tasks and deadlines
• Comfortable working in the field and interacting with team members and homeowners

• Please include a link to your portfolio or work samples (website, Google Drive, or video links).
• Examples may include:
• Social media content
• Video or photo work
• Writing samples
• Applications without work samples will not be considered.
• What Success Looks Like
• Consistent, organized content capturing real projects and real people
• Demonstrates a strong understanding of the Callen brand by identifying and telling authentic stories that showcase our people, projects, and client experiences
• Growing confidence and capability in content creation over time
• Contributes to lead generation goals through strategic content creation, audience engagement, and execution of marketing initiatives

At Callen, we take pride in doing things the right way—both in the homes we remodel and in how we work together as a team. This role offers the opportunity to learn, contribute, and grow within a business where your work is visible and valued.

Full Benefits Package, 401k, Paid Time Off, and Professional Development Benefits.