Digital Marketing Specialist

Location:
Rosendale, Wisconsin, United States

Type:
Full Time

Our Client is seeking a creative, hands‑on, and results‑driven Digital Marketing Specialist to lead and execute the company’s digital marketing strategy across web, social media, video, advertising, and brand development initiatives. This is a highly visible role with the opportunity to own the digital marketing function and directly impact brand awareness, lead generation, and business growth within a dynamic industrial construction environment.

• Create compelling, high-quality video content that showcases large-scale construction projects and company capabilities
• Capture professional photo and video footage at active project sites while adhering to safety protocols
• Edit and produce engaging multimedia content for marketing campaigns and brand storytelling
• Utilize modern content creation tools and AI technologies to enhance efficiency and creativity

• Manage and optimize the company website to ensure an engaging user experience and accurate representation of services
• Implement SEO best practices to improve search visibility and website performance
• Monitor website analytics and recommend improvements to increase traffic and conversions

• Develop and execute social media strategies across multiple platforms
• Create and publish consistent, engaging content that strengthens brand presence and audience engagement
• Maintain brand consistency across all digital channels and marketing materials
• Build brand awareness through compelling storytelling and visual content
• Manage and optimize digital advertising campaigns across platforms including Google Ads and social media channels
• Track campaign performance and use data-driven insights to maximize ROI
• Support lead generation initiatives through targeted digital marketing strategies
• Analyze marketing performance metrics and recommend optimization opportunities

• Create marketing materials, presentations, and visual assets to support business development efforts
• Develop and execute email marketing campaigns targeting key audiences
• Collaborate with internal stakeholders to align marketing initiatives with business objectives
  
  Manage multiple marketing projects simultaneously while meeting deadlines
• Stay current on emerging marketing trends, technologies, and AI tools
• Identify opportunities to improve marketing processes, workflows, and campaign effectiveness

• Strong expertise in digital marketing, content creation, and brand management
• Ability to work independently and take ownership of the marketing function
• Creative mindset with strong storytelling and visual communication skills
• Excellent organizational and project management abilities
• Results-oriented approach with strong analytical skills

• Proficiency with:
• Final Cut Pro
• Cap Cut
• Experience with:
• Hub Spot
• Facebook Ads Manager
• Google Ads
• Strong understanding of SEO principles and website optimization
• Experience leveraging AI tools for content creation, workflow automation, and marketing analysis
• Strong written and verbal communication skills
• Ability to work effectively with cross-functional teams and stakeholders
• Professional presence and ability to represent the brand externally

• Experience in digital marketing, content creation, social media management, and paid advertising
• Experience producing and editing professional video content
• Ability to travel to project sites throughout the United States
• Strong safety awareness and comfort working in industrial or construction environments
• Self-motivated with a high level of accountability and ownership

• Experience in construction, industrial, manufacturing, engineering, or related industries
• Experience managing marketing operations independently
• Knowledge of B2B marketing and lead generation strategies

• Health Insurance
• 401(k) with Company Match
• Paid Time Off
• Paid Holidays
• Company Vehicle for Business Travel
• Company-Provided Camera, Drone, and Laptop
• Strong Career Growth Opportunities as the Marketing Function Expands