Marketing Coordinator

Job Description

FT MULTIMEDIA CONTENT CREATOR / TRAINER

We are seeking a talented Multimedia Content Creator / Trainer to create and maintain a strong online presence for our company. Your role is to implement online marketing strategies through video, blogs and social media accounts. In addition you will coordinate and provide on-site employee training as well as off-site Safe Lifting Seminars providing crucial safety information so that our customers’ employees are OSHA-compliant.

• Create engaging blogs, images and video content.
• Produce “how to” videos for material handling products using video production software.
• Design posts to sustain readers' curiosity and create buzz around new products.
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
• Facilitate online conversations with customers and respond to queries.
• Report on online reviews and feedback from customers.
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
• Establish appropriate branding of all social media accounts' layout and content.
• Collaborate to discover new ways to attract prospective customers, like promotions and competitions, implementing postal and email marketing campaigns.
• Add new customers to CRM system and maintain all lists.
• Design and facilitate monthly and special email marketing campaigns.
• Design and snail-mail marketing campaigns for various company divisions.
• Develop/email Customer Satisfaction Surveys to check customer satisfaction and forward complaints or issues to appropriate team members.
• Change pricing and make text updates to Shopify and Word Press websites.
• Provide Forklift and Scissor Lift training to new in-house employees. Print out training cards for all employees.
• Go to Client Facilities to provide Safe Lifting and Crane Operator Seminars.
• Schedule training with customer contacts and send training proposals.
• Maintain training PPT presentations, videos, sign-up sheets and equipment examples.
• Ensure that when ASME and OSHA standards are updated, that all training presentations are accurate and modified, if applicable.

• Experience in filming and video editing.
• Proven work experience as a social media coordinator.
• Expertise in multiple social media platforms best practices.
• Ability to write creative content (text, image and video).
• Familiarity with online marketing strategies and marketing channels.
• Ability to grasp future trends in digital technologies and act proactively.
• Excellent verbal and written communication skills.
• Must be comfortable speaking in front of groups of people for training purposes.
• Software - Adobe Creative Cloud;
  Premier Pro, Media Encoder and Photoshop experience a plus.

Job Type: Full Time, Hybrid of Onsite and Remote

Salary: Based on experience