Marketing Specialist

The greatest technology is here. Where are you? Marketing Specialist NORVADO, NORTHERN WISCONSIN’S PREMIER PROVIDER OF TECHNOLOGY PRODUCTS AND SERVICES, IS LOOKING FOR A MARKETING SPECIALIST.
WHY US

Innovative. Learner. Adaptable. Passionate. Adventurer. Nature lover. Can-do Attitude. If you use any of these terms to describe yourself, then the folks at Norvado are your kind of people. Our mission at Norvado is to deliver leading technology that allows the up-north lifestyle to keep a strong connection with the world. We take pride in being good stewards of our communities and ground our business decisions with that in mind.

Our area can provide you with the high-quality of life you’ve always dreamt of. From unique small businesses to pristine lakes, modern medical facilities to top-notch education, you’ll find Norvado is home to a place like no other. Our territory includes the south shore of Lake Superior, national forests, and many inland lakes. If that’s not enough, we have an abundance of history, music and art all with the small-town feel.

Perks to being a hard-working Norvado employee include medical and dental insurance, PTO, generous 401K match, profit sharing and best of all, wanting to come to work on Monday.

We are a local company making a big impact in our communities. Providing Northern Wisconsin with everything big cities have and everything they don’t.

The Marketing Specialist role is responsible for developing and managing all aspects of Norvado’s marketing strategy including Residential and Commercial verticals. In this position you will focus on creating, implementing, tracking and optimizing our digital and traditional marketing campaigns across all marketing channels. To be successful as a Marketing Specialist, you must be highly self-motivated, proactive and have a working knowledge of current marketing tools and strategies to execute successful marketing campaigns.

The above is intended to describe the essential functions of the Marketing Specialist. Other duties may be assigned as required by business necessity.

As a Marketing Specialist your duties and responsibilities will include:

• Proven success at developing and implementing marketing plans.
• Ability to conduct competitor/product/customer research and analyses.
• Conducting market research to establish customer trends and habits. Including product life cycle, product growth/churn reporting and KPI management.
• Establishing goals and objectives to reach our customers through appropriate marketing channels (digital and traditional).
• Building and maintaining relationships with new and existing customers through prospecting and networking.
• Promoting brand awareness through marketing efforts.
• Creating marketing materials for our website and other marketing platforms.
• Supporting the marketing team with marketing activities by demonstrating expertise in various areas including optimization, advertising, social media, direct marketing and event planning.
• Assisting with the analyses of marketing data including campaign results, conversion rates and online traffic to improve future marketing strategies and campaigns.
• Performing other duties as assigned by the Marketing Director when needed.
• Adhere to Norvado’s vision statement, company goals, and values and beliefs statements and reflect these commitments in all work performed every day.

• Bachelor’s degree in journalism, communications, marketing or a related field is preferred.
• Four or more years of marketing campaign experience (digital and traditional) in a corporate or agency environment is preferred. We want to see product specific, goal driven campaigns that produced results.
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access), Adobe Creative Suite and CRM and MAP software.
• Working knowledge of Word Press or other CMS.
• Experience using analytics software.
• Ability to develop in Adobe suite of design products.
• Knowledge of Zoho or equivalent CRM applications.
• Excellent written and verbal communication skills.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Highly organized and detail oriented.