Global Product Manager

The Brecknell Scales Global Product Manager owns the full product lifecycle and global strategy for the Brecknell Scales portfolio with additional Salter and AWTX branded products. This hands‑on role blends strategic product management with technical sales support and supplier relationship management.

Brecknell focuses on affordable, easy‑to‑use, competitively priced scales primarily sourced from China (about 80% of volume). Key markets include medical, veterinary, food service/POS, postal/mail/shipping, and sports fishing. The role drives revenue growth, maintains strong margins, mitigates risks from market saturation and direct‑from‑China competition, and ensures products remain simple, compliant, and low‑maintenance to minimize technical support calls.

• Own the end‑to‑end product lifecycle for the entire Brecknell Scales portfolio – from new product discovery and market validation through launch, growth, maturity, and obsolescence/end‑of‑life planning.
• Conduct regular product health checks and market analysis per key sector (medical, vet, food service, postal, etc.) to identify gaps, growth opportunities, and missing product needs.
• Translate customer, sales, and market insights into clear product requirements, prioritized feature requests, and a multi‑year global product roadmap.
• Act as the primary voice of the customer and global market, ensuring Brecknell products remain simple to set up and use “out of the box” while reducing technical support needs.
• Define and maintain product positioning, value propositions, and go‑to‑market strategies, with emphasis on globalization (harmonized SKUs across USA, UK, and ROW where possible).
• Lead New Product Introduction (NPI) activities, targeting faster time‑to‑market (ideally 5–6 months), including pricing strategy, launch planning, sales enablement, training, brochures, manuals, datasheets, and website updates.
• Manage supplier relationships with key Chinese partners – price negotiations, quality improvements, lead‑time management, new product development, and proactive identification of next‑generation suppliers to maintain cost competitiveness and quality.
• Manage relationships with AWTX China and AWTX India.
• Monitor and resolve obsolescence, component shortages, inventory/SMI/stockout issues, and quality holds in collaboration with purchasing, quality, and regional teams.
• Ensure full regulatory compliance across regions (NTEP, OIML, NSF, FDA registration/listing, UPC‑A/EAN‑13 barcodes, safe battery shipping certificates, etc.) and manage associated annual fees/renewals.
• Analyze product performance metrics (sales, margin, adoption, returns, warranty data, customer feedback) and conduct competitive analysis to drive improvements, portfolio rationalisation, and margin protection on unique/owned products.
• Partner with marketing to keep all product documentation, images, quick‑start guides (including French/Spanish), and sales tools up to date.
• Interpret technical specifications, drawings, and datasheets, translating them into clear, customer‑friendly language and supporting private‑label/OEM opportunities.
• Drive initiatives for product enhancement to extend product lifecycle, keep products simple, easy to use and low‑cost while adding smart features/benefits.
• Support annual pricing reviews, price‑list updates (including Shopify/discontinued lists), and PLS/phase‑out decisions.
• Provide technical support to customers and end users for the UK/ROW (NA tech support provided from Fairmont).

• Provide expert technical sales support for complex enquiries, RFQs, tenders, and end‑user customer applications across the Brecknell (Salter and AWTX ZP) range.
• Identify end‑user opportunities for strategic Brecknell (and AWTX) products, namely the 6700 series, Electro Samson and ZP ranges. This will likely require onsite visits with the end user.
• Collaborate with sales and channel partners to develop account plans, drive cross‑selling/upselling, and accelerate new business opportunities.
• Participate in key customer visits, trade shows (e.g., Inter weighing), negotiations, product…