Digital Marketing Specialist II

Job Description

The Digital Marketing Specialist role is to measurably enhance, develop and build our customer and prospect experience through Amcor’s digital content channels, both owned and paid. This position has the responsibility of working in the Business Group Marketing and with the Product Marketing teams to build brand awareness and drive revenue growth across target audiences. The individual in this role is an exceptional copywriter, expert communicator, and talented project manager.

The Marketing Communications Specialist will be responsible for the creation of digital inbound marketing and demand generation programs to drive traffic, engagement and qualified leads that deliver revenue growth and support customer retention.

Including, but not limited to:
Promotional/Educational Content, Website, Hub Spot, Linked In, Google Ads, Analytics/Reporting, Salesforce

• Development of on-brand digital content for use in external campaigns and sales enablement, with an understanding of the customer, their challenges, Amcor solutions and best practices
• Content deployment, including website, email, social media, SEM, display advertising and content syndication
• Creation of brand awareness and demand generation campaigns to targeted prospect and customer groups, with an understanding of the customer, their challenges, Amcor solutions and best practices
• Website copy, page layouts, SEO, user experience and Google Analytics
• Assist with management of leads, databases and data cleansing
• Lead and database nurturing

Including but not limited to:
Brand, Advertising and Event Promotion

• Elevate corporate image and ensure that Amcor logos, brand guidelines and trademarks are used correctly in all promotional materials
• Build and support overall company vision as it relates to communication activities
• Champion the management of Amcor's brand internally
• Develop and support media and trade show promotions
• Independently lead Marketing Communications initiatives with appropriate Marketing management

• Acts as a safety leader and puts safety first in all responsibilities
• Demonstrates and fosters the Amcor Core Values of ethics, innovation, accountability and respect
• Upholds the organization’s brand and values

• Attention to communication – ensuring that information is passed onto others who should be kept informed; both written and oral communication is clear and concise
• Attention to detail, integrity and accuracy
• Initiative – identifying what needs to be done and doing it before being asked to or required by the situation; self‑motivated
• Identifies and measures key performance indicators, tracking them to build improved programs and optimized return on investment
• Building collaborative relationships – ability to develop, maintain and strengthen partnerships with others inside the organization
• Has a positive, flexible attitude and responds well to change
• Ability to prioritize work accordingly
• Customer orientation, external mindset
• Results orientated

• Bachelor’s degree is required - an emphasis in communications or marketing preferred
• 5+ years of digital marketing, agency or marketing communications experience
• Demonstrated exceptional AP copywriting, value proposition development, proofreading and editing experience, with comfort in a technical environment
• Packaging industry experience a plus
• Strong computer skills, including Hub Spot or other marketing automation software, Adobe Creative Suite, Microsoft Office Suite, Google Analytics, Google Ads
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
• Ability to travel up to 10% of time

• Our people are engaged and developing as part of a high‑performing Amcor team
• Our customers grow and prosper from Amcor’s quality, service, and innovation
• Our investors benefit from Amcor’s consistent growth and superior returns
• The environment is better off because of Amcor’s leadership and products

Amcor is an Equal Opportunity Employer and all qualified applicants will…