Director – Marketing, Digital & eCommerce

Director – Marketing, Digital & eCommerce

Work Mode:
Onsite

Location: Onsite – Kohler, WI

The Director - Marketing, Digital & eCommerce is accountable for driving digital commerce growth by leading Kohler’s search discovery, digital shelf, and conversion performance across owned, retail, and marketplace channels.

This role serves as the integrator of digital commerce performance—ensuring that search discovery (SEO/GEO/AEO), product content, merchandising, data analytics, and customer experience work together to maximize revenue, margin, and brand impact.

This leader also ensures Kohler’s brand is consistently and distinctively expressed across all eCommerce platforms, translating brand strategy into high-performing digital experiences that drive preference, trust, and conversion.

Through strong cross‑functional leadership, this director builds scalable content, data, and commerce capabilities that accelerate omnichannel growth, strengthen Kohler’s competitive position, and ensure a premium, differentiated, and consistent brand experience across the digital commerce ecosystem.

• Lead digital revenue growth across , retail partners, and marketplaces with accountability to both revenue and margin.
• Lead defining channel‑specific assortment and merchandising strategies to maximize conversion, differentiation, and profitability in partnership with Category Management & Sales.
• Develop platform‑specific strategies tailored to retailer ecosystems (e.g., Amazon, Home Depot, Lowe’s, Wayfair, Costco, etc).

• Lead PDP and digital shelf strategy to improve conversion, search rank, and content effectiveness.
• Ensure all digital shelf experiences reflect a premium, differentiated Kohler brand while optimizing for performance.
• Drive profitable growth by optimizing content, pricing, promotions, and product visibility.
• Identify and act on SKU‑level performance gaps, leveraging competitive insights to capture share.

• Own organic discovery across owned, retailer search, and AI‑driven platforms.
• Drive share of voice, ranking performance, and structured content optimization.
• Partner with Retail Media to align organic and paid keyword strategies and maximize total search impact.

• Optimize  as a high‑performing flagship for inspiration, personalization, and conversion.
• Reinforce  as the benchmark for brand storytelling and digital experience excellence across all channels.
• Scale AI‑enabled content creation, syndication, and digital asset management.
• Leverage AI to enhance discovery, personalization, and performance across digital channels.
• Partner with UX, Creative, and Product teams to balance aesthetic excellence with conversion optimization.

• Own digital shelf analytics across discovery, content, conversion, and profitability.
• Build unified frameworks for traffic acquisition, conversion optimization, and retention across owned and partner platforms.
• Establish a test‑and‑learn roadmap across PDPs, content, and user journeys to continuously improve performance.
• Partner closely with Retail Media to improve total funnel performance and ROAS through content and experience optimization.
• Partner with Brand teams to translate brand strategy into digital execution that drives both differentiation and measurable performance.
• Establish clear operating rhythms and performance cadences to drive alignment, accountability, and faster decision‑making.

• Co‑lead IMAP and marketplace governance initiatives to protect brand integrity, pricing, and margin.
• Establish governance protocols for authorized eTailer and Marketplace sellers, content accuracy, and customer experience standards.
• Partner with Legal, Sales, and Retail Operations to maintain a healthy digital ecosystem aligned to brand and business objectives.

• Lead a cross‑functional team spanning Digital Shelf Merchants, Content Syndication, eCommerce Analytics…