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Product Marketing Marketing Strategy Market Research Marketing Communications

GTM-Focused Product Marketing Lead

Job in Appleton, Outagamie County, Wisconsin, 54911, USA
Listing for: Cengage Group
Full Time position
Listed on 2026-07-18
Job specializations:
  • Marketing / Advertising / PR
    Product Marketing, Marketing Strategy, Market Research, Marketing Communications
Salary/Wage Range or Industry Benchmark: 67000 - 87100 USD Yearly USD 67000.00 87100.00 YEAR
Job Description & How to Apply Below
Cengage Group is seeking a Product Marketing Manager in Madison, Wisconsin. The role involves supporting product strategy execution and go-to-market readiness by translating market insights and customer needs into effective messaging. Responsibilities include coordination of product launches, market analysis, and development of sales enablement tools. Candidates should have a Bachelor's degree and typically 2+ years of related experience. Competitive compensation package including a base salary between USD 67,000.00 and USD 87,100.00.
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