Senior Digital Marketing and Communications Specialist

Marketing professionals: IGEN is hiring! We’re looking for a Senior Digital Marketing & Communications Specialist who can serve as a true utility player, moving between content, digital campaigns, communications, and strategy while hitting the ground running. I’ve been with U.S. Venture for three years, and the growth I’ve seen at IGEN during that time has been significant. This is an opportunity to join a growing team, take ownership of meaningful work, and help shape how we bring our brand and solutions to market.

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Emily Larabell, Senior Demand Generation and Marketing Ops Specialist

We're hiring! Are you passionate about digital marketing, demand generation, content strategy, and building campaigns that make a measurable impact? IGEN is looking for a Senior Digital Marketing & Communications Specialist to join our growing marketing team.

In this role, you'll have the opportunity to:

• Develop and execute integrated marketing campaigns
• Create compelling content across digital channels
• Drive demand generation and lead nurturing initiatives
• Collaborate across teams to support product launches, events, and thought leadership
• Use data and analytics to continuously optimize performance

At IGEN, you'll work alongside a collaborative team that's passionate about solving complex tax and compliance challenges through innovative technology.

If you're looking for a role where your ideas matter and your work has a direct impact on business growth, we'd love to hear from you.

The Senior Digital Marketing & Communications Specialist serves as a key contributor responsible for leading the execution of digital marketing and communications initiatives that drive pipeline growth, strengthen brand awareness, and support business objectives across all product lines. This role operates with a high degree of autonomy and serves as a trusted partner to marketing, sales, product, and leadership teams by developing high-impact marketing content, managing digital channels, and delivering integrated marketing programs.

The position owns critical B2B marketing assets and communication channels, provides recommendations on content and campaign effectiveness, and ensures marketing initiatives are aligned with business priorities while maintaining brand consistency and a high standard of execution.

Preferred location for this position is our Corporate Headquarters in Appleton, WI.

• Own the day-to-day management, optimization, and continuous improvement of the company website, including content planning, landing page development, user experience enhancements, and ongoing maintenance that supports business and marketing objectives.
• Lead the development of digital and visual marketing assets, including sales collateral, social media graphics, website graphics, and other marketing materials that align with brand standards.
• Develop and execute high-impact marketing content and deliverables, including thought leadership, customer success stories, solution messaging, sales enablement materials, and digital campaigns that support demand generation and customer engagement.
• Support the planning and execution of webinars and virtual events, including registration pages, presentation production, attendee communications, and post-event follow-up.
• Execute and optimize integrated marketing campaigns across digital channels, leveraging performance insights and stakeholder feedback to drive engagement and business results.
• Serve as a primary marketing resource for partner marketing initiatives, developing co-branded programs, campaigns, and assets that strengthen strategic partnerships and market presence.
• Provide design and production support for customer presentations, proposal graphics, sales collateral, and other marketing materials.
• Assist with event marketing by creating booth graphics, signage, promotional materials, presentations, and other event-related assets.
• Utilize AI-enabled marketing tools and emerging technologies that improve productivity, enhance content quality, and increase the efficiency of marketing execution.
• Live our values of High Performance, Caring Relationships, Strategic Foresight, and…