Content and Engagement: Creation and Implementation Coordinator- Hybrid

Job Description Summary

This is an exciting opportunity to join the GE Health Care Patient Care Solutions Creation and Implementation team at a time when marketing is evolving quickly and the need for smart, adaptable execution has never been greater. The Content and Engagement:
Creation and Implementation Coordinator role offers hands‑on exposure to a broad range of marketing assets, systems and campaign enablement work, creating a strong learning environment for someone eager to grow. The ideal candidate will be energized by the chance to stay highly engaged with teammates and business partners, show what they can do, bring forward AI and tech stack capabilities, and demonstrate the personal drive, curiosity and accountability needed to consistently deliver high-quality work.

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world‑changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

The Creation & Implementation (C&I) Coordinator is a critical function supporting the C&I Managers consistently, and Strategy Managers as needed, to properly deliver on the Patient Care Solutions Global team’s marketing assets. This is a Hybrid position, you will be required to come in the office at least 3 days a week.

• Supporting the creation of final assets for comprehensive toolkits and creative optimization of assets for campaign enhancement
• Managing catalog of existing assets including leading the editing, review and renewal of legacy assets, the cataloging and organization of newly created assets, sourcing and supplying assets from catalog as requested.
• Building, tracking and managing repositories and systems for internal teams to access and use assets effectively
• Driving project management activities (organization, timelines, PO/Invoicing/Budget activities) to support C&I and Strategy colleagues in delivering projects on time and budget, as well as ensure proper tracking and reporting

This role will actively engage C&I Managers daily with additional responsibilities aligned to Strategy Managers as assigned. Additionally, Coordinator will interact with Product and Regional marketing teams to provide support for campaign enablement and management

Assets include foundational images, videos, and documents as well as the full range of completed communication tactics including but not limited to websites, search, social media, brochures, tech/spec sheets, podcasts, webinars, white papers, and sales presentations.

• Foundational understanding of marketing strategy, communication tactics, asset creation, brand management and project management
• Strong capabilities and use of digital/AI tools and systems for asset creation and modification, project management, resource cataloging and managing repositories
• Teamwork attitude especially collaboration, engagement, proactivity and responsiveness
• Ability to evaluate challenges and make recommendations for resolution and enhancement
• Strong sense of personal accountability, reliability, organization and attention to detail to ensure accuracy of tasks including brand representation, proofreading, asset management and financial administration
• Desire to learn with openness to guidance and constructive feedback

• Bachelor's degree in marketing or closely related field
• Demonstrated capabilities using digital tools such as AI platforms, Adobe Suite or comparable
• Familiarity with productivity tools such as Teams, Box, Microsoft Suite
• Currently living in or moving to Milwaukee, WI area

• 1+ years of experience in Marketing or Communications
• Experience in healthcare or other regulated B2B industry
• Creative design experience or education

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership
-always with unyielding integrity.

Our total rewards are designed to unlock your…