Social Media Manager

Fleet Farm is seeking a creative, strategic, and data-driven Social Media Manager to shape the voice of one of the Midwest's most recognized retail brands.

As our Social Media Manager, you'll own Fleet Farm's social media strategy-from planning and content direction to publishing, community engagement, influencer collaboration, and performance analysis. You'll develop the strategy behind our social presence, write creative briefs, guide content development, and partner with our Creative, Production, Merchandising, Marketing, and Media teams to deliver engaging campaigns that support business goals.

This role is ideal for someone who understands that social media is more than creating posts-it's about building relationships, telling compelling stories, driving customer engagement, growing brand awareness, and delivering measurable business results.

If you're energized by emerging trends, enjoy collaborating with creative teams, love analyzing performance data, and thrive in a fast-paced retail environment, we'd love to hear from you.

• Develop and execute Fleet Farm's social media strategy aligned with marketing objectives, promotional calendars, seasonal campaigns, and key business initiatives.
• Create strategies that increase customer engagement, grow brand awareness, attract new customers, strengthen customer loyalty, and support overall business growth.
• Identify opportunities to leverage product launches, promotions, cultural moments, seasonal events, and lifestyle content across social channels.
• Stay current on emerging social media trends, platform updates, AI tools, and consumer behavior, recommending innovative approaches that keep Fleet Farm relevant.
• Determine the best content, messaging, channels, timing, and publishing cadence for each campaign.

• Own and manage Fleet Farm's social media content calendar across multiple platforms.
• Write strategic creative briefs that clearly define campaign objectives, target audiences, messaging, content requirements, success metrics, and brand guidelines.
• Partner with Creative and Video Production teams by providing strategic direction while empowering them to develop engaging concepts.
• Review and approve social content to ensure it aligns with campaign objectives, brand standards, and platform best practices.
• Manage projects from concept through publication to ensure campaigns launch on time and deliver results.

• Schedule, publish, and optimize content across Facebook, Instagram, Tik Tok, X, Linked In, and emerging platforms using Hootsuite and platform-native tools.
• Optimize posting cadence and timing using audience insights and performance analytics.
• Support Fleet Farm's Linked In presence by promoting company culture, hiring initiatives, community involvement, milestones, and corporate news.

• Monitor comments, messages, reviews, and customer conversations across all social platforms.
• Respond to customers in a timely, professional, and authentic manner that reflects the Fleet Farm brand.
• Escalate customer service issues to appropriate internal teams when necessary.
• Monitor brand mentions and identify opportunities to strengthen customer relationships and brand reputation utilizing social listening tools.

• Partner with agency teams to support Fleet Farm's influencer and creator marketing strategy.
• Identify, contract and manage creators and influencers who align with Fleet Farm's brand and customer audiences.
• Coordinate influencer campaigns and user-generated content initiatives.
• Evaluate campaign performance and recommend future partnership opportunities.
• Partner with Paid Media teams and agency partners to ensure organic and paid social strategies work together effectively.
• Provide strategic recommendations for paid social creative and messaging.
• Support boosted posts and paid social activations through Meta Business Suite and Hootsuite when appropriate.

• Monitor and report on key performance metrics, including:
• Engagement
• Reach
• Impressions
• Website traffic
• Conversion
• Translate analytics into actionable insights and…