Marketing Automation Specialist

Job Description:

The Marketing Automation Specialist will help advance ITW Welding’s marketing automation capabilities, enabling more connected and measurablecustomer experiences across email, web, CRM, and sales channels.

This roleis responsible for executing andoptimizingautomated marketing programs that improve engagement, support lead generation, and create measurable business impact. Working closely with Central Marketing, divisional teams, sales, analytics, CRM partners, and external agencies, this individual will help operationalize marketing automation strategies and support more personalized, behavior-driven customer journeys.

The right candidate will be detail-oriented, comfortable working across systems, and motivated to improve processes and performance in acomplex, decentralized organization.

• Build, execute, andoptimizeemail campaigns, nurture programs, and triggered communications in Marketo Engage
• Support customer lifecycle marketing programs including lead generation, nurturing, onboarding, and retention
• Helpconsolidatedivisional newsletters into a more streamlined and personalized communication strategybased on user behavior and segmentation
• Ensure campaign quality through strong QA, documentation, and process discipline

• Develop audience segmentation using behavioral, CRM, and other available data sources
• Support first-party data capture initiatives across digital touchpoints
• Partner with website, CRM, and analytics teams to enable more connected, behavior-driven customer journeys

• Create andoptimizelead scoring, routing, and sales handoff improvements in partnership with stakeholders
• Monitor campaign performance and provide reporting, insights, and optimization recommendations
• Helpestablishfeedback loops between marketing and sales to improve program effectiveness

• Partner with Central Marketing, divisional teams, content creators, analytics, CRM partners, and external agencies todevelop and execute connected marketing programs
• Bring consistency, structure, and best practices to marketing automation execution

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience
• 3-5+ years of experience in marketing automation, email marketing, marketing operations, or digital marketing
• Hands-on experience with marketing automation platforms, preferably Marketo Engage
• Experience with CRM-connected marketing programs and audience segmentation
• Strong understanding of email marketing, nurture campaigns, personalization, and campaign best practices
• Experience in full, closed-loop user journey mapping from interest to sales team closing opportunities.
• Experience with analytics/reporting tools such as GA4, Power BI, or similar
• Strong organizational, communication, and problem-solving skills

• Experience in B2B or manufacturing environments
• Familiarity with Microsoft Dynamics 365, Sitecore XM Cloud, or similar platforms
• Experience supporting lead scoring, sales handoff workflows, or personalization initiatives
• Experience working with external agencies or implementation partners

Within the first 6–12 months:

• Priority nurture programs are launched and optimized
• Marketo processes, documentation, and QA standards are established
• Audience segmentation is consistently applied across campaigns
• Newsletter consolidation efforts are underway
• Campaign reporting provides clear performance visibility
• Initial sales feedback loops and lead management improvements are in place

Comprised of a market-leading portfolio of best-in-class brands, the businesses of ITW Welding work together to provide premium performance delivered through a breadth of solutions encompassing welding, cutting, consumables, and accessories. ITW Welding North America represents Miller Electric Welding Equipment, Safety & Accessories, Hobart Filler Metals, and Bernard / Tregaskiss MIG Guns.

Miller Electric Mfg. LLC, is headquartered in Appleton, Wisconsin, and wholly owned by Illinois Tool Works (NYSE: ITW).…