Alliance Marketing Manager

About Us

With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe.

We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.

Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.

At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.

Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.

Vice President, Growth & Demand Generation

ChargePoint is seeking an Alliance Marketing Manager to lead the marketing strategy and execution for the strategic partnership with Eaton. In this role, you will develop and drive the joint go-to-market strategy to achieve shared pipeline and revenue objectives, translating business priorities into impactful messaging, offers, campaigns, and sales activation programs. You will identify priority markets, customer segments, use cases, and growth opportunities, while building integrated marketing initiatives across campaigns, account-based marketing, events, webinars, and strategic customer programs.

Working closely with stakeholders across ChargePoint and Eaton, you will establish a consistent operating cadence, align priorities, evaluate performance, and optimize programs to deliver measurable business results.

• Develop and execute the joint ChargePoint and Eaton marketing strategy aligned to shared pipeline and revenue goals.
• Identify target markets, customer segments, key use cases, and growth opportunities for the partnership.
• Create joint messaging, value propositions, offers, and content that communicate the value of the combined solution.
• Build and manage integrated go-to-market programs, including campaigns, account-based marketing initiatives, events, webinars, and strategic customer engagements.
• Develop sales activation programs, tools, and resources that enable both organizations to identify opportunities, engage customers, and advance joint solutions.
• Collaborate with cross-functional stakeholders across ChargePoint and Eaton to align priorities and drive execution.
• Establish performance measurement processes and optimize programs based on pipeline and revenue outcomes.
• Drive program execution from strategy development through implementation and ongoing improvement.

• 7+ years of B2B marketing experience.
• Experience in alliance, partner, channel, field, or demand generation marketing.
• Experience leading marketing initiatives for a strategic technology, ecosystem, or channel partnership.
• Demonstrated success developing integrated marketing programs that generate demand and measurable pipeline.
• Strong understanding of B2B go-to-market strategies, sales activation, and demand generation.
• Proven ability to manage and influence stakeholders across complex organizations.
• Ability to translate strategy into execution…