Marketing Specialist

The Marketing Specialist is a dynamic role ideal for a marketing professional with strong integrated marketing expertise who is ready to take ownership of client relationships and project outcomes. This position bridges the gap between marketing execution and account management within the Red Shoes agency.

As a Marketing Specialist, you will act as a hybrid account manager for the marketing services department. You will ensure that marketing projects are high-quality and aligned with client business goals. This role serves as the primary point of contact for select clients while providing collaborative support across accounts led by fellow account managers. Responsibilities include managing day-to-day workflow and executing integrated marketing strategies that drive measurable results.

The position calls for a balance of doing and managing, delivering hands‑on marketing work while overseeing timelines, budgets and client expectations.

Your time will be allocated to reflect these key priorities:

Integrated Marketing Execution (50%):
Developing and implementing marketing plans, managing multi‑channel campaigns, developing content and collateral and executing strategies for clients.

Account Management & Client Relations (30%):
Serving as the primary contact for select clients, managing project workflows and ensuring client satisfaction.

Agency Growth & Administration (20%):
Contributing to internal initiatives, process improvements and accurate reporting within the agency.

• Develop and execute comprehensive marketing strategies and campaigns for new and existing clients.
• Create and manage content for various marketing channels, including digital advertising, email marketing, social media, websites and more.
• Manage the day‑to‑day execution of multi‑channel marketing efforts, ensuring all components work together seamlessly.
• Analyze marketing metrics and campaign performance to create data‑driven reports and recommendations for continuous improvement.
• Maintain expertise in the latest marketing tools, trends and platform updates, advising and presenting to clients and the team.
• Assist with website updates and possess a foundational understanding of SEO, SEM and AEO principles.

• Serve as the primary account contact for a portfolio of select clients, building and maintaining strong, trust‑based relationships.
• Manage the day‑to‑day workflow of client accounts, ensuring projects move forward on time and within budget.
• Facilitate and participate in client meetings, including preparing agendas, recording minutes and presenting marketing plans and results.
• Understand clients’ business and industry well enough to suggest marketing ideas and solutions that support their overarching business goals.
• Coordinate with internal Red Shoes teams (creative, earned media, business development, etc.) to ensure alignment across all agency functions.
• Review and elevate materials for quality control, ensuring all work meets the agency’s standard of excellence before client delivery.
• Manage financial resources for assigned accounts, including budget tracking and assistance with invoicing.

• Champion agency best practices and contribute to the collaborative culture of the team.
• Live out Red Shoes’ values of excellence, teamwork, curiosity, adaptability and enthusiasm.
• Complete detailed timesheets and expense reports in a timely manner.
• Manage, mentor and guide junior team members, fostering a culture of creative excellence and professional development.
• Identify opportunities for organic growth within existing client portfolios.

• Organizational excellence – Ability to manage multiple priorities…