Regional Sales Manager

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Job Type: Full-time

Location: Appleton, WI, USA

Reports to: VP of Global Sales and Marketing

Supervisory Responsibilities: None

Making It Better Together… We believe in building lifelong partnerships, providing high performing equipment and value-added solutions. We empower and trust our employees to take initiative and make decisions that drive our business forward. We strive to make a positive impact on the world around us.

The Regional Sales Manager (RSM) is responsible for driving profitable revenue growth within an assigned geographic territory by developing and executing regional sales strategies, managing key customer relationships, and leading sales execution efforts. This role partners closely with internal teams to deliver customer-focused solutions while advancing CMD’s mission of Making It Better Together.

• Develop and execute a regional sales strategy aligned with company growth objectives.
• Achieve or exceed annual and quarterly sales targets, bookings, and margin goals.
• Build, maintain, and grow strong relationships with customers, distributors, and strategic partners.
• Identify new business opportunities and expand CMD’s market presence within the assigned territory.
• Manage the full sales cycle, including prospecting, needs analysis, proposal development, contract negotiation, and closing.
• Collaborate with engineering, operations, marketing, and customer support teams to deliver high-value solutions.
• Provide accurate sales forecasts, pipeline updates, and market intelligence to leadership.
• Represent CMD at customer meetings, industry events, trade shows, and conferences.
• Ensure customer satisfaction by supporting project handoff and post-sale follow-up.
• Maintain compliance with company policies, pricing guidelines, and ethical sales practices.

• Strategic selling and territory management
• Customer relationship management
• Negotiation and closing skills
• Financial and business acumen
• Analytical and problem‑solving ability
• Clear and persuasive communication
• Collaboration and cross‑functional teamwork
• Time management and prioritization
• Integrity and professionalism

• Bachelor’s degree in Business, Marketing, Engineering, or a related field; or equivalent combination of education and experience.
• Minimum of 5–10 years of progressive sales experience, preferably in capital equipment, manufacturing, or industrial solutions.
• Demonstrated success meeting or exceeding sales targets in a regional or territory‑based role.
• Experience working with distributors, channel partners, or OEM customers is a plus.

• Proficiency in CRM systems, Microsoft Office tools, and virtual meeting platforms.
• Ability to analyze sales data and prepare reports and forecasts.
• Valid driver’s license and ability to travel as required.

CMD is located in Appleton, WI. Our three facilities operate by secure entry, are well lit, air temperature controlled for comfort, and clean with low noise. Safety is our top priority. Our culture is centered around mutual respect, clarity of communication, and employee wellbeing.

• Capacity to use standard office equipment such as computer, telephone, and videoconferencing.
• Ability to navigate manufacturing floor environment, which may include walking on uneven surfaces, climbing stairs, and standing for extended periods.
• Capacity to wear personal protective equipment such as safety glasses, ear protection, and hard hat as needed.
• Ability to tolerate exposure to moderate levels of noise, vibration, and varying temperatures in a manufacturing environment.
• Ability to follow health and safety guidelines and protocols including emergency procedures.
• Regular, predictable attendance is required.

Full-time, exempt

Up to 40% travel, regionally and overnight in the United States. Occasional international travel required and necessitates a valid US Passport.

Must be authorized to work in the United States and adhere to CMD’s confidentiality agreement(s).

CMD Corporation provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, pregnancy, parental status, gender identity or expression, political affiliation, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.