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Director Strategic Marketing & Business Development

Job in Appleton, Outagamie County, Wisconsin, 54914, USA
Listing for: The Colonial Group
Full Time position
Listed on 2026-07-13
Job specializations:
  • Sales
    Sales & Marketing
  • Marketing / Advertising / PR
    Marketing Strategy, Sales & Marketing
Salary/Wage Range or Industry Benchmark: 150000 - 230000 USD Yearly USD 150000.00 230000.00 YEAR
Job Description & How to Apply Below

Director, Marketing & Business Development – Food Packaging

Chicago IL / Fox Valley WI area

A leading packaging manufacturer serving the Food
industry is seeking a strategic and commercially driven Director of Marketing & Business Development to lead growth initiatives across established and emerging product categories.

This highly visible leadership role is responsible for strategic marketing, business development, product innovation, pricing strategy, and market development
. The successful candidate will partner closely with Sales, Operations, and Executive Leadership to identify growth opportunities, strengthen customer relationships, and create sustainable competitive advantage.

Key Responsibilities
  • Develop and execute marketing and business development strategies that drive profitable growth
  • Lead pricing strategy and portfolio optimization across existing and new product lines
  • Identify market trends, competitive activity, and new opportunities within Food Packaging and Consumer Packaged Goods (CPG)
  • Build business cases for product innovation aligned with customer and market needs
  • Develop strategic relationships with converters, CPG companies, and channel partners
  • Drive demand for the company's products, capabilities, and value-added services
  • Monitor opportunity pipelines and growth initiatives to ensure business objectives are achieved
Qualifications
  • Bachelor's degree in Business, Marketing, or related field; MBA preferred
  • 10+ years of experience in Strategic Marketing, Product Management, Market Development or relevant
  • Experience with flexible packaging, paper packaging, or related converting industries is preferred; experience with food packaging specifically is preferred
  • Strong commercial and financial acumen with a proven record of driving growth
  • Excellent leadership, communication, and relationship-building skills
  • Ability to travel approximately 25%
Why Consider This Opportunity?
  • Executive-level role with significant influence on company strategy
  • Opportunity to shape innovation, product strategy, and long-term growth
  • Stable, profitable organization with a strong reputation in the packaging industry

Confidential inquiries are welcomed. Please reference job code 20627.

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